Blog Sports Sports

Top German Professional (Team) Handball League Revamped By Player Tracking

The LIQUI MOLY Handball-Bundesliga (HBL) and KINEXON have worked together closely since the 2019 – 20 season. Christian Günther, KINEXON expert for strategic partnerships, explains how adding player tracking and ball tracker technology has players, coaches, and fans seeing team handball in a completely different light. 

Team handball teams like LIQUI MOLY which plays in the Handball-Bundesliga League (HBL) are now using player tracking and ball tracking to collect sports analytics on its players.
MunichFeb 03, 2023

Author: Christian Günther

When the LIQUI MOLY HBL and KINEXON joined forces, they created something entirely new. For the first time, a big sports league implemented sensor-based tracking of the ball and players into its gaming operations to make the data available to all teams, as well as advertising and media partners.

On the one hand, the league was looking for new solutions for load management, training conception, and tactical analysis. At the same time, it aimed to make handball more accessible — the driving force: creating a more appealing media product while attracting new fans and potential partners.

Every arena of the LIQUI MOLY HBL received its KINEXON system that provides every player’s real-time movement data. Ball tracking followed step by step. The challenge there: in the beginning, the balls by SELECT were the only ones compatible with KINEXON’s technology. 

Thanks to strenuous efforts, all of the HBL’s ball partners joined over time – – and during the 2021 – 22 season, ball tracking, for the first time, was being used during every game.

The collaboration and the data network strengthen the HBL’s reputation as one of the most innovative and progressive sports leagues.”

LIQUI MOLY Handball-Bundesliga

Revolutionizing The Team Handball Experience

A sports analytics dashboard is reviewed by a sports scientist during a professional team handball game in Germany.

Acceleration. Jumps. Shot speed. Shot charts. The combination of player and ball-tracking data provides never-before-seen insights. In the end, clubs, fans, media, and advertising partners received over 180 metrics and were full of praise.

For clubs, the data paved the way for new marketing opportunities. Today, more than half of the HBL’s teams use KINEXON’s tracking data for marketing purposes and to generate new sources of income.

The league’s data sponsor, DKB, created an entirely new and innovative experience: during several games, fans could follow metrics such as shot and sprint speed on the HBL’s LED advertising panels around the court. Plus, there was HPI, a data-based performance index for players. That way, fans gained deeper insights, and facts underpinned what they had seen.

The HBL, KINEXON and other partners worked together closely to achieve all this. As equals, all parties continuously pushed for new ideas and kept developing the digitalization of the world’s strongest handball league – even during the challenging pandemic period.

HBL Clubs Benefit From Sports Analytics

A team handball player leaps into the air to make a pass.

At the same time, the collaboration’s initial period provided valuable insights. 

KINEXON managed to inspire several teams to use its player and ball tracking solutions around their training facilities. Some of the teams include:

  1. Rhein-Neckar-Löwen
  2. THW Kiel, MT Melsungen
  3. SC DHfK Leipzig
  4. FRISCH AUF! Göppingen 
  5. HC Erlangen

However, there remains unused potential for the sports performance software’s widespread distribution among the entire league.

Our clubs have realized that the use of data makes the handball system stronger and more competitive. Those who have recognized this are also willing to make additional investments in personnel and training systems.”

LIQUI MOLY Handball-Bundesliga

The more clubs can bring together match an and sports performance data, the more they will benefit from the advantages player and ball tracking provides, including load management and injury prevention.

Helping players peak at the right moment can perfect one’s strategy. Metrics can contribute to numerous aspects. Especially considering the HBL’s tight schedule.

WATCH: Webinar on Team Handball and Load Management

Christian Günther is an expert on strategic partnerships at KINEXON Sports and Media, a sports analytics company.

We must also enable clubs to use the data in their training facilities. We have to clearly highlight the benefits, especially for a club’s coaching staff and front office. At the same time, we need to explain how coaching staffs can use the metrics clearly.”

Christian Günther, Head of Strategic Partnerships at KINEXON

Player and Ball Tracking: Sports Data Creates Context for Coaches

A professional team handball player attempts to take a shot while wearing a player tracking device that monitors his performance and his health.

Context is crucial, as a single metric never leads to new insights. Neither for clubs, coaches, and players nor for fans. Hence, it is vital to provide the data with context. That is the only way they can tell a story and make handball more accessible.

For example, using metrics, it is possible to single out a player’s passing chart and put it into certain in-game situations’ contexts. It helps coaches to answer questions like:

  • How does the player react under pressure?
  • How many opponents were between him and his successful pass’s addressee?
  • Is the player still at full strength?

Using proper context, those metrics can tell a player’s story while explaining his importance to his team.

Together we can unlock the power of data storytelling with game-changing technology — bridging the gap between information and emotion.”

Christian Günther, Head of Strategic Partnerships at KINEXON

That offers added value, especially for editorial teams and media partners: metrics can lay the groundwork for real data stories” to complement the TV broadcast and streams, particularly since there exists data from day one of the collaboration between the HBL and KINEXON

Using tangible metrics, we can trace handball’s development over the years. Therefore, if all goes according to plan, phase one of the partnership between the HBL and KINEXON creates the base for a never-seen-before team handball and media product.

Any questions? Please contact one of our player or ball tracking experts. 


More stories

The University of Wyoming uses sports anlaytics from KINEXON to help provide their coaches and players with insights into their performance each week.
KINEXON Football Analytics Helping to Decrease Injuries at the University of Wyoming

Author: Dave Grendzynski

Eric Donoval, the Director of Sports Performance for the University of Wyoming football team, offers a unique perspective on how KINEXON football analytics are reshaping his program’s training methods.

How Mesh Locating Technology Boosts Asset Tracking and Management, Saving Production Time and Costs

With the innovative KINEXON Mesh locating system, we empower our customers to streamline their search efforts and effortlessly track and manage all assets. This comprehensive system offers a near real-time overview of assets, resulting in reduced costs caused by over and underutilization. By optimizing resource allocation, businesses can enhance production efficiency, making operations more cost-effective and resource efficient.

There are two people walking through a factory with a tablet an helmets on.
KINEXON Mesh: The Reasons Why Industrial Asset Tracking and Optimization Just Got Better

At KINEXON, we strive to provide our customers with the best solutions tailored to their needs and goals. Our latest innovation, KINEXON Mesh, is a game-changing technology in the world of IIoT. With Mesh, companies of any size can now more effectively track the location and connect industrial assets, optimizing shopfloor and warehouse operations like never before.

European handball player Cristina Neagu is the subject of a documentary that uses scientists from the sports analytics company KINEXON to try to figure out what makes her shot so hard to stop.
Sports Science Reveals the Secret Behind Cristina Neagu's Unstoppable Handball Shot

Is Cristina Neagu really the best handball player in the world? Red Bull put together a team, that included a sports scientist from KINEXON, to help answer this question. Here’s what they discovered.

The University of Louisiana football team practices while using player tracking devices that record data and provide analytics in football for the team.
How Football Analytics Rejuvenated the University of Louisiana's Training Regimen

Author: Dave Grendzynski

Coach Connor Neighbors, the University of Louisiana’s Director of Athletic Performance for Football, offers insights into how the Ragin’ Cajuns” partnership with KINEXON’s football analytics is transforming their training approach.

Basketball analytics are becoming a big part of the game plan for many coaches who are looking for an edge.
What Is Basketball Shot Load and Why Is It Important to Track?

Author: Gregory Bernstein

It’s a make-or-miss league.” This commonly heard phrase, repeated by coaches, players, and analysts worldwide, encapsulates the simple truth about basketball: if your shots go in, your team wins, and if they don’t, you lose. After countless hours of scouting, scheming, and statistical analysis, all the hard work only pays off if the ball goes through the basket. 

With KINEXON’s new shot tracking solution, we’re here to optimize your shooting drills and routines, ensuring your players are physically prepared to execute in the moments the game will be decided.

Volleyball analytics are becoming a large part of the decision-making process coaches go through with players and game strategy.
KINEXON Volleyball Analytics: A Revolution in Sports Data

In the age of digitization, volleyball is experiencing a shift. While instinct and intuition still play a vital role in team management and strategy, there’s an ever-increasing emphasis on analytics. 

But what kind of data can you pull? And what type of information can coaches glean from it? Let’s find out.

Display of the smart football with the KINEXON Tracking technology.
Sports Data Campus, KINEXON, and Sevilla FC Team Up to Improve Football Analytics

Author: Dr. Guilherme de Sousa Pinheiro

Sports technology is redefining many of the games we all love, including football. Analytics software is being studied and is ushering in a new era of sports. Thanks, in large part, to the Sports Data Campus, Sevilla FC, and ball tracking technology.

Basketball analytics software can be used to track a number of metrics from shooting percentage to a brand new data point called shot load.
How Shot Tracking Can Increase Success During Practice and In-Game

In the dynamic world of basketball, the margins between victory and defeat are razor-thin. As athletes strive for excellence, the significance of data-driven insights cannot be overstated. Shot statistics, generated by basketball analytics software, are a powerful tool that is revolutionizing how players, coaches, and trainers approach the game. 

This article explores the advantages of shot statistics, highlighting four key areas: the objective distribution and patterns of shots, the examination of shot choices, the pinpointing of strengths and weaknesses, and in-depth tactical analysis.

Sports performance analysis software is being used in many men's and women's sports to compile detailed information about players and teams.
The Advantages Sports Performance Analysis Software Provide for Coaches and Athletic Trainers

In the modern sports era, the ability to dissect every moment of a game or training session is no longer a luxury but a necessity. With the advancement of technology, sports performance analysis software has emerged as a vital tool for coaches and athletic trainers to refine strategies and optimize athlete performance. 

But what advantages can it offer players, coaches, and athletic trainers?

Video recordings are the newest way coaches are getting basketball analytics from practice or games.
COMPETE Vision: How KINEXON is Transforming Camera Tracking Technology and Basketball Analytics

Author: Jonas Bohner

As a basketball coach, you already know how vital the stat sheet is for you, your athletes, and the coaching staff. This might include box score stats such as rebounds, assists, and fouls. But most importantly, everyone is traditionally tracking shot statistics – points scored, 2‑point vs. 3‑point shots, makes vs. misses. Considering how shot statistics are tracked, what if you could capture and analyze the data without needing a wearable device or recording by hand?

Sports performance tracking technology is now being used to determine the maximum speed for football players in America and in Europe.
How Sports Performance Tracking Technology Can Improve Max Speed in Football

Football is a game of inches and can be the difference between victory and defeat; coaches and athletes are constantly seeking innovative ways to gain an edge. One of the most crucial aspects of the game is speed — the ability to cover ground quickly, change direction on a dime, and execute plays with precision. This is where the combination of sports performance coaches and cutting-edge technology come into play.

Woman in factory using Tool Control in Smarter Manufacturing
Why KINEXON is the Future of Tool Control in Smarter Manufacturing

In today’s rapidly evolving automotive industry, manufacturers must maintain a competitive edge by maintaining a critical balance between global customers’ demands and local governmental regulations on a single assembly line. Maintaining high production quality for premium automotive brands — with tremendously high flexibility — is a real challenge.

worker in manufactury with tools
How to Boost Manufacturing Quality and Accelerate Assembly Processes with KINEXON Assembly Tool Control

In the rapidly evolving automotive industry, maintaining production speed and quality is more crucial than ever to stay ahead of the competition. Each week brings news of innovative electric vehicle (EV) pioneers, raising the bar for established automotive manufacturers to deliver cutting-edge products within shorter production cycles. To meet this increasing market demand, production planners must maximize assembly speed while minimizing time-consuming and costly rework operations.

Team handball is an exciting sport but very hard on the body and can result in many injuries for players.
Sports Analytics: A Game-Changer for Injury Prevention in Team Handball

Team handball is a dynamic sport that requires agility, strength, and endurance. However, like any physical activity, it comes with the risk of injuries.

Fortunately, modern sports science, particularly sports analytics, is opening new avenues for injury prevention. Let’s explore how this data-driven approach is making handball safer for athletes.