Blog Sports

Case Study: Comdirect Innovates Sport Sponsoring With Live Performance Data

How could a bank profit from real-time sports performance analysis? Comdirect gives the answer!

Comdirect
MunichSep 03, 2019

The direct bank Comdirect was looking for a innovative and promising way for sport sponsoring. On the one hand, communicating and proving their brand promise rethinking banking” was crucial. On the other hand, sports fans should profit from a true, but special added value.

In collaboration with KINEXON Comdirect found a way to contribute to both goals. With the cooperation between KINEXON and Comdirect a milestone in volleyball was set. Selected real-time metrics allowed not only true volleyball fans to experience their sport in a totally new way – as well new target groups could be attracted and engaged on TV, live events and Social Media. 

Read the full case study (English version) here.
Read the full case study (German version) here.

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