Case Study: Comdirect innovates sport sponsoring with live performance data
How could a bank profit from real-time sports performance analysis? Comdirect gives the answer!
The direct bank Comdirect was looking for a innovative and promising way for sport sponsoring. On the one hand, communicating and proving their brand promise “rethinking banking” was crucial. On the other hand, sports fans should profit from a true, but special added value.
In collaboration with KINEXON Comdirect found a way to contribute to both goals. With the cooperation between KINEXON and Comdirect a milestone in volleyball was set. Selected real-time metrics allowed not only true volleyball fans to experience their sport in a totally new way – as well new target groups could be attracted and engaged on TV, live events and Social Media.
Transition in the US Sports Betting Market: What Role Data Tracking Can Play
Sports betting in Europe, especially in England, is a strongly flourishing business – in the US however, it is still in its early stages.
Can Performance Tech Safeguard your Payroll?
Over the last ten years, professional sport has become more and more physically demanding: The speed of the game has increased enormously, while at the same time the schedule for teams and players has become tighter and tighter.
KINEXON at SPOBIS 2019
KINEXON was part of the largest and most important event of the sports business sector in Europe. For two days, top decision-makers discussed the future of the sports business at the SPOBIS 2019 in Düsseldorf.
Injury Prevention Pays Off
Thanks to the KINEXON technology, the Augsburg Panthers have won the VBG Prevention Prize Sport 2018. The effort is also worthwhile from a sporting point of view — currently the Panthers rank second in the table.
The transition of the sports industry and its implications for sport sponsorship
The development towards more digitized sports content has long been in full swing. Thanks to its technology, KINEXON offers exciting possibilities to support media content with vivid additional information and thus create a new fan experience.
SAP Sports Summit highlights the value of product integration
At the SAP Sports Summit, sports teams from all over the world gathered to discuss the use of new technology in top-level sports.
KINEXON partners with Leaders Performance Institute
The Leaders Performance Institute and the technical innovators at KINEXON have joined forces to raise awareness of sensor technology with the aim of improving the performance of top athletes.
Data-based storytelling: we need more context
Data without relevant context is unusable. A comprehensive approach to data-based storytelling leads to a much better experience for fans and viewers.
Case Study: St. John’s University Basketball
At St. Johns Univesity, both men’s and women’s basketball teams use KINEXON tracking technology. With positive success — the analysis tool leaves a positive, lasting impression on the coaches.