Case Study: Comdirect Innovates Sport Sponsoring With Live Performance Data
How could a bank profit from real-time sports performance analysis? Comdirect gives the answer!
The direct bank Comdirect was looking for a innovative and promising way for sport sponsoring. On the one hand, communicating and proving their brand promise “rethinking banking” was crucial. On the other hand, sports fans should profit from a true, but special added value.
In collaboration with KINEXON Comdirect found a way to contribute to both goals. With the cooperation between KINEXON and Comdirect a milestone in volleyball was set. Selected real-time metrics allowed not only true volleyball fans to experience their sport in a totally new way – as well new target groups could be attracted and engaged on TV, live events and Social Media.
COVID-19: Joining Forces against Corona
In times of crisis such as these, one thing above all is important: the solidarity between people — and in this context also between companies. Because only together we will successfully master the challenges. The Venture Client company 27pilots also recognized this and launched an initiative. We at KINEXON are part of it and help to protect employees and maintain production processes!
Social Distancing Meets RTLS: How Our Customer ASM Protects Employees From Corona in a Creative Way
With the current situation, positive news is especially welcome. One positive note came from our customer ASM. And it gave us hope for the next few months.
Smart Factory strategy with fast payback? Only if you don’t forget these points!
Our Vice President Digital Transformation knows the challenges of the industry. In his blog article he shares three simple but far-reaching recommendations.
What we learned from EXCHAINGE 2019
The 7th International Supply Chain Summit EXCHAiNGE brought us not only exciting discussions with industry experts but also an award winner with whom we have a close partnership. Our co-founder Alexander Hüttenbrink congratulates our partner and shares his takeaways.
Why Ultra-Wide Band Technology Has Been Scoring Points in Basketball for Years
One of the world’s largest tech companies is relying on Ultra Wide Band and obviously has big plans with the technology. In the US, the NBA has been flying high for years with UWB and the college teams are following suit — for good reason.
The Message That Made Our Day: BMW Wins Logistics Prize 2019
When one of our customers is awarded a prestigious prize, the whole KINEXON family is cheering, too. Especially when our technology made a decisive contribution…
Transition in the US Sports Betting Market: What Role Data Tracking Can Play
Sports betting in Europe, especially in England, is a strongly flourishing business – in the US however, it is still in its early stages.
Can Performance Tech Safeguard your Payroll?
Over the last ten years, professional sport has become more and more physically demanding: The speed of the game has increased enormously, while at the same time the schedule for teams and players has become tighter and tighter.
KINEXON at SPOBIS 2019
KINEXON was part of the largest and most important event of the sports business sector in Europe. For two days, top decision-makers discussed the future of the sports business at the SPOBIS 2019 in Düsseldorf.
Injury Prevention Pays Off
Thanks to the KINEXON technology, the Augsburg Panthers have won the VBG Prevention Prize Sport 2018. The effort is also worthwhile from a sporting point of view — currently the Panthers rank second in the table.
The transition of the sports industry and its implications for sport sponsorship
The development towards more digitized sports content has long been in full swing. Thanks to its technology, KINEXON offers exciting possibilities to support media content with vivid additional information and thus create a new fan experience.
SAP Sports Summit highlights the value of product integration
At the SAP Sports Summit, sports teams from all over the world gathered to discuss the use of new technology in top-level sports.