Blog Sports

Data-based storytelling:we need more context

Data without relevant context is unusable. A comprehensive approach to data-based storytelling leads to a much better experience for fans and viewers.

Stadion
MunichJul 15, 2018

37 minutes into the FIFA World Cup Final France vs. Croatia. Penalty for France after the use of VAR at a score of 1:1. Before the captain of the French team, Antoine Griezmann, does the penalty shot, the TV feed shows a graphic displaying the placements of penalty shots done by Griezmann so far. The viewers could see that he doesn’t have a favourite corner, but distributes his shots left and right.

This example is a very successful integration of game data into TV feeds. It allows viewers and commentators to speculate and discuss about the execution of the penalty. Unfortunately, this example is still an exception: at FIFA World Cup 2018 in Russia, there has been no storytelling worth mentioning in TV, apart from the usual game statistics (number and accuracy of shots, number and accuracy of passes).

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