Blog Sports

Data-based storytelling:we need more context

Data without relevant context is unusable. A comprehensive approach to data-based storytelling leads to a much better experience for fans and viewers.

Stadion
MunichJul 15, 2018

37 minutes into the FIFA World Cup Final France vs. Croatia. Penalty for France after the use of VAR at a score of 1:1. Before the captain of the French team, Antoine Griezmann, does the penalty shot, the TV feed shows a graphic displaying the placements of penalty shots done by Griezmann so far. The viewers could see that he doesn’t have a favourite corner, but distributes his shots left and right.

This example is a very successful integration of game data into TV feeds. It allows viewers and commentators to speculate and discuss about the execution of the penalty. Unfortunately, this example is still an exception: at FIFA World Cup 2018 in Russia, there has been no storytelling worth mentioning in TV, apart from the usual game statistics (number and accuracy of shots, number and accuracy of passes).

More stories

BMW AGV web
The Message That Made Our Day: BMW Wins Logistics Prize 2019

When one of our customers is awarded a prestigious prize, the whole KINEXON family is cheering, too. Especially when our technology made a decisive contribution…

Comdirect
Case Study: Comdirect innovates sport sponsoring with live performance data

How could a bank profit from real-time sports performance analysis? Comdirect gives the answer!

Athletes-audience-ball-39593
Transition in the US Sports Betting Market: What Role Data Tracking Can Play

Sports betting in Europe, especially in England, is a strongly flourishing business – in the US however, it is still in its early stages. 

Basketball_tech_payroll
Can Performance Tech Safeguard your Payroll?

Over the last ten years, professional sport has become more and more physically demanding: The speed of the game has increased enormously, while at the same time the schedule for teams and players has become tighter and tighter.

Spobis_2019_Max_Schmidt
KINEXON at SPOBIS 2019

KINEXON was part of the largest and most important event of the sports business sector in Europe. For two days, top decision-makers discussed the future of the sports business at the SPOBIS 2019 in Düsseldorf.

Iball_finals
The Select iBall strikes again

The European Handball Federation EHF establishes the Select iBall for large tournaments to measure key figures such as ball speed, shot position and distance.

Injury_Prevention_hockey
Injury Prevention Pays Off

Thanks to the KINEXON technology, the Augsburg Panthers have won the VBG Prevention Prize Sport 2018. The effort is also worthwhile from a sporting point of view — currently the Panthers rank second in the table.

IBM-Innovation-Days-2018
KINEXON at the IBM Innovation Days 2018

Real-time location and edge computing for automated and efficient production and logistics processes

Microsoft_DPK_2018_3
KINEXON at the DPK Microsoft

KINEXON is quickly growing its industrial partner ecosystem.

The-Transition-of-the-Sports-Industry-and-its-Implications-for-Sport-Sponsorship
The transition of the sports industry and its implications for sport sponsorship

The development towards more digitized sports content has long been in full swing. Thanks to its technology, KINEXON offers exciting possibilities to support media content with vivid additional information and thus create a new fan experience.

SAP-Sports-Summit
SAP Sports Summit highlights the value of product integration

At the SAP Sports Summit, sports teams from all over the world gathered to discuss the use of new technology in top-level sports.

Leaders_Performance_Institute
KINEXON partners with Leaders Performance Institute

The Leaders Performance Institute and the technical innovators at KINEXON have joined forces to raise awareness of sensor technology with the aim of improving the performance of top athletes.

DEL-Stars-Skills
DEL Stars & Skills

At the DEL Stars & Skills Event, the participating players were equipped with our sensors during the competition to record their real-time movements.

Basketball_university
Case Study: St. John’s University Basketball

At St. Johns Univesity, both men’s and women’s basketball teams use KINEXON tracking technology. With positive success — the analysis tool leaves a positive, lasting impression on the coaches.

KINEXON_Ansys
KINEXON is official partner of ANSYS
KINEXON works together with products of the ANSYS Startup program. The program offers companies full access to various simulation software and tools. It is specifically established to help young companies reach their full potential.