Data-based storytelling:we need more context
Data without relevant context is unusable. A comprehensive approach to data-based storytelling leads to a much better experience for fans and viewers.
37 minutes into the FIFA World Cup Final France vs. Croatia. Penalty for France after the use of VAR at a score of 1:1. Before the captain of the French team, Antoine Griezmann, does the penalty shot, the TV feed shows a graphic displaying the placements of penalty shots done by Griezmann so far. The viewers could see that he doesn’t have a favourite corner, but distributes his shots left and right.
This example is a very successful integration of game data into TV feeds. It allows viewers and commentators to speculate and discuss about the execution of the penalty. Unfortunately, this example is still an exception: at FIFA World Cup 2018 in Russia, there has been no storytelling worth mentioning in TV, apart from the usual game statistics (number and accuracy of shots, number and accuracy of passes).
What we learned from EXCHAINGE 2019
The 7th International Supply Chain Summit EXCHAiNGE brought us not only exciting discussions with industry experts but also an award winner with whom we have a close partnership. Our co-founder Alexander Hüttenbrink congratulates our partner and shares his takeaways.
Why Ultra-Wide Band Technology Has Been Scoring Points in Basketball for Years
One of the world’s largest tech companies is relying on Ultra Wide Band and obviously has big plans with the technology. In the US, the NBA has been flying high for years with UWB and the college teams are following suit — for good reason.
The Message That Made Our Day: BMW Wins Logistics Prize 2019
When one of our customers is awarded a prestigious prize, the whole KINEXON family is cheering, too. Especially when our technology made a decisive contribution…
Transition in the US Sports Betting Market: What Role Data Tracking Can Play
Sports betting in Europe, especially in England, is a strongly flourishing business – in the US however, it is still in its early stages.
Can Performance Tech Safeguard your Payroll?
Over the last ten years, professional sport has become more and more physically demanding: The speed of the game has increased enormously, while at the same time the schedule for teams and players has become tighter and tighter.
KINEXON at SPOBIS 2019
KINEXON was part of the largest and most important event of the sports business sector in Europe. For two days, top decision-makers discussed the future of the sports business at the SPOBIS 2019 in Düsseldorf.
Injury Prevention Pays Off
Thanks to the KINEXON technology, the Augsburg Panthers have won the VBG Prevention Prize Sport 2018. The effort is also worthwhile from a sporting point of view — currently the Panthers rank second in the table.
The transition of the sports industry and its implications for sport sponsorship
The development towards more digitized sports content has long been in full swing. Thanks to its technology, KINEXON offers exciting possibilities to support media content with vivid additional information and thus create a new fan experience.
SAP Sports Summit highlights the value of product integration
At the SAP Sports Summit, sports teams from all over the world gathered to discuss the use of new technology in top-level sports.
KINEXON partners with Leaders Performance Institute
The Leaders Performance Institute and the technical innovators at KINEXON have joined forces to raise awareness of sensor technology with the aim of improving the performance of top athletes.