Blog Sports

Sports Analytics For Women Athletes: FC Viktoria Becomes a KINEXON and AWS Flagship Team

KINEXON and AWS are two of the leading international players in sports analytics and live sports data. They’re working together and pushing for more equality in sports technology for women, and welcome Viktoria Berlin as their first-ever flagship team.” 

KINEXON and AWS hope to help female athletes achieve ambitious athletic goals by developing sports analysis software and load management data that’s customized for them, while Viktoria Berlin wants to help the two companies customize their products to meet the demands of women athletes all over the world. THIS is their story.

Why Viktoria Berlin Is Helping to Develop Sports Analytics for Women Athletes

With former German international player and two-time world-cup winner Ariane Hingst among them, the six founders are aiming for nothing less than a lighthouse project” in women’s football. Athletically, they aim for a promotion to the Bundesliga by 2027. At the same time, the Berlin club focuses on equality and fairness for women in sports.

An ambitious project on and off the pitch with the goal to improve the visibility of women’s football and raise awareness to the next level. A new way of thinking about the sport”- if a club is ideally suited to do just that, it is Viktoria Berlin. 

As a team, we not only aim for promotion to the Bundesliga but also to change and improve women’s sports in Germany sustainably. Compared to men’s sports, there are still significant areas for improvement in terms of infrastructure, also, when it comes to sports technology. That is why we are excited to support KINEXON’s and AWS’s initiative to develop a tracking product specifically tailored to the needs and demands of women.

Lisa Währer, Managing Director and Co-Founder at FC Viktoria Berlin

The people behind Viktoria Berlin work in business, marketing and sports and, therefore, are not only digitally conscious but also have a great feel and creative ability for trends: ideal conditions to spot and develop new, innovative applications for our data on and off the pitch that women’s sports will benefit from noticeably.

Maximilian Schmidt, Co-founder and Managing Director at KINEXON Sports & Media

What Is a Flagship Team?

A player tracking device is put in place by a sports data analyst to help improve player performance for men and women athletes.

Being a flagship team in a study typically refers to being recognized as a leading or prominent group within a particular field of study. It signifies that the team is at the forefront of research, innovation, and expertise in their area of focus. Flagship teams are often characterized by their high level of productivity, impact, and influence on the field.

The player tracking systems, sports analysis software and sports science team provided by KINEXON will be combined with AWS’s sports data experts. We’ll support all of our flagship teams on their way to more efficient and effective use of player performance technology. 

In return, the companies learn about the demands and potentials of those teams and individual athletes. The common goal: closing data and knowledge gaps and finding innovative ways to develop live sports data on and off the pitch.

Who and How Is Sports Data Supposed to Help?

A FC Viktoria Berlin player practices under the watchful eye of her coach, while wearing a vest that is collecting sports data.

Women’s football teams increasingly implement player tracking technologies into their daily training routines. With KINEXON, Viktoria Berlin will now also rely on sports data that contributes to reaching the players’ maximum performance levels and, therefore, can make a difference in the quest for promotion.

Developing player performance in an innovative, efficient and healthy way is vital for the road to the Bundesliga without investing in top players. Through sports data analytics, it is possible to quantify potentials, overload risks and development tendencies. Based on these metrics, KINEXON will help the coaching staff to develop players individually to enable every female athlete to reach her maximum performance level.

Working together with women’s teams in top leagues in football, basketball, handball and volleyball, we have a wide range of knowledge and reference data we can rely on. Plus, through our joint initiative with AWS, we keep identifying new features, applications and improvements for our products and analysis to pointedly live up to the demands of women in top-level sports.

Jana Hubel, Sports Science Consultant at KINEXON

How player data can help Viktoria Berlin beyond training planning to complete their mission to change women’s sports sustainably is another question we would like to study jointly.

Viktoria Berlin not only questions the status quo but also thinks many things in sports freshly. I am convinced that we at KINEXON will also benefit from that approach, and the collaboration will challenge and facilitate our creativity and innovation.

Maximilian Schmidt, Co-founder and Managing Director at KINEXON Sports & Media

Where is Viktoria Berlin In The Standings?

FC Viktoria Berlin is helping change the way sports scientists view women's sports by using sports data analytics that are geared towards female athletes.

Currently, Viktoria Berlin sits at the top of the Regionalliga Nord-Ost and has a great chance to get promoted to the 2. Bundesliga. The club’s clear-cut, long-time goal is to establish itself in the 1. Bundesliga. 

Beyond the Bundesliga, a shared vision of playing a role internationally in a few years is in view. Additionally, the club actively campaigns to empower women’s football in Berlin and aims to become an attractive central place for women’s players in the region.

How Will Two Sports Analytics Companies Collaborate?

Sports scientists from KINEXON and AWS review data from a practice that will help develop sports performance software with a woman athlete in mind.

When two leading sports analytics companies come together, great things happen. 

As a flagship team of KINEXON’s and AWS’s joint initiative, the Berlin club will receive a mobile, GPS-based tracking system for player-data live tracking. Plus, KINEXON sports science consultants will support and guide the team.

In close coordination, Viktoria Berlin will test new features from the collaboration between KINEXON and AWS and provide constant feedback to help develop the products and tailor them to women’s demands — a first and central aspect: the menstrual cycle and its effects on women’s performance.

Learn more about the collaboration with AWS here!

About the Women's Sports Initiative at KINEXON

A lot of work is being done to improve female sports performance. Volleyball is just one of the sports using performance software that's designed for women athletes.

A large part of sports-scientific studies, hence, the foundation of sports-scientific training planning and sports technology, is based on men. Consequently, women and men are treated equally, despite specific demands often being blatantly obvious.

KINEXON and AWS challenge this status quo. Both companies are among the leading providers of live sports data analysis and are convinced teams have enormous potential, which they can realize through pointed, women-specific load management.

Curious to learn more about one of our recent cases? Read more on how TSG Hoffenheim Women and KINEXON cooperate!


More stories

How Sports Analytics Help Coaches Improve Player Performance

Author: Jeff Dillman

A coach’s success can be defined by recruiting classes, winning streaks, and championships. The root of all three common denominators is based on player performance on and off the field. 

KINEXON’s Director of Sales, Jeff Dillman, is a strength and conditioning veteran with over 25 years of experience. Many people simply call him Coach” from his time roaming the sidelines with the University of South Carolina football program and IMG Academy. He always finds the right levers to pull for athletes to reach peak performance levels leading up to game day, which is crucial for success. 

So, we asked Coach for his thoughts on how technology is innovating the game of American Football. 

Great action shots of high school football player making an amazing run during a football game while his coaches monitor his play with sports performance software.
Why Sports Analytics Help Coaches and Trainers Prevent Football Injuries

Author: Dave Grendzynski

Player safety has been the primary driver behind American football research. But there is also a push to enhance performance, which involves using sports performance software to monitor training intensity and prevent injuries simultaneously. 

While player safety studies are leading to advancements in helmets and footwear, coaches and trainers are weaning valuable information from football analytics they collect through mobile-GPS devices. Let’s look at load management and how sports analytics in American football is helping coaches and trainers prevent injuries and keep their players in tip-top shape.

In order to help prevent ACL tears in female athletes, sports data may be needed to track the 4 phases of menstrual cycle
How To Prevent ACL Tears in Women Athletes: It May Start with Tracking the 4 Phases of the Menstrual Cycle

Author: Jana Hubel

There is a lot of talk about how to prevent ACL in women athletes. But here are some unfortunate hard facts: Statistics show that women football players are up to six times more likely to suffer an ACL injury than men. Yet, there may not be enough studies to clearly state that women’s menstrual cycle is a reason for that, but aren’t indications sometimes enough to start counteracting?

How to Use the Leading Handball-Specific Sports Performance Software for Load Management

Author: Michael Elmer

Handball is a sport with unique physical demands. It requires coaches and trainers to develop tailored training solutions and load management to optimize their players’ performance and prevent injuries. But a sports performance software that is handball-specific is simplifying the process by creating load profiles quickly and accurately.

American football players are now being equipped with player trackers that provide coaches and sports data analysts with vital information that helps prevent injuries in football.
New Football Player Tracking System: How KINEXON PERFORM GPS Pro is Changing the Game

Player tracking and player tracking systems are an integral part of American football. They provide sports analytics, which give us valuable insights into player performance. This information helps coaches make informed decisions about player fitness and tactical positioning that can help teams win more games and keep players healthy. Here’s how. 

KINEXON X BMW: A revolutionary partnership to automate manufacturing and drive operational excellence.

A comprehensive collaboration with the potential to transform industries for manufacturers across the globe. We are thrilled to share with you the details and implications of this innovative partnership.

Download Free BMW Case Study

KINEXON and AWS Women's Initiative
KINEXON and AWS Team Up to Challenge the Status Quo in Women's Sports

At KINEXON, we continue to challenge the notion of equal treatment for men and women athletes in both sports science and training preparation. To accelerate change, we are teaming up with AWS to advance our goal: innovate women’s sports with sports data analytics designed specifically for female athletes. 

Miami University Player Tracking NCAA March Madness
Managing the Madness: How the University of Miami Prepares Its Players to Peak During the NCAA Tournament

For the first time ever, the University of Miami has reached the Final Four of the NCAA Tournament. One of their critical success factors: KINEXON’s player tracking data which helped the Hurricanes’ coaching staff to prepare their athletes for March Madness. Tommy Otley, Physical Therapist & Sports Scientist for the University of Miami’s Women’s & Men’s Basketball program, explains the Hurricanes’ approach to promote athlete performance and provides valuable insights into training programming for college basketball athletes.

STILL Automatiklager Danfoss EXV Navigation rotierende Laserscanner 2021
STILL's automation solutions integrate with KINEXON to bolster VDA 5050 compliant fleet management.

We drive automated vehicles – under this slogan STILL offers the iGo portfolio: different vehicle-based expansion stages for the automation of intralogistics, which can be individually adapted to individual requirements. iGo systems implement the automated interaction of one or multiple different industrial trucks in order to perform transport tasks in the warehouse without a driver. 

SAFELOGs automation solutions as part of the VDA 5050 fleet management.

Welcome to this blog post about the SAFELOG AGV X1 1200 tt, the latest addition to the fleet of automated guided vehicles (AGVs) from SAFELOG. This advanced AGV is equipped with unique features, that increase its flexibility on unknown levels. In this blog post, we will explore the benefits of the AGV X1 1200 tt and its ability to create value in various intralogistics use cases and applications, including material handling, and in manufacturing and warehousing. Furthermore, we will elaborate how the AGV X1 1200 tt is especially beneficial for brownfield projects and how it can be customized to suit specific process requirements.

March Madness NCAA College Basketball Player Tracking
Coaching Guide for March Madness: How to Get Ready for the Hottest Time of the Year

March Madness: You lose, you go home – You win, the dream lives on. The most important question for coaches and athletes alike: how to get ready for the hottest time of the year? Philipp Lienemann, Sr. Customer Success Manager at KINEXON, introduces an integrated approach — get the exclusive guide here!

Yannis Irid Strengt and Conditioning Coach FFBB
How the French Basketball Federation Uses KINEXON IMU & LPS to Identify Talent and Maximize Youth Development

At the Institut National du Sport, de l’Expertise et de la Performance (INSEP), the French Basketball Federation’s (FFBB) Performance Specialist Yannis Irid and his team use KINEXON’s PERFORM IMU und LPS to develop young players, prevent injuries and tailor training plans to their needs. Here, Irid, who is also conducting a PhD thesis in collaboration with the FFBB and the Institute of Biomedical Research and Sports Epidemiology, gives insights into the process and explains how KINEXON also helps in talent evaluation.

OMRONs automation solutions as part of the VDA 5050 fleet management.

The world of automation and robotics is rapidly evolving, and the latest innovation from OMRON is making waves in the industry. The Mobile Manipulator, a combination of Cobot and the Autonomous Mobile Robots (AMR), is set to revolutionize the manufacturing and intralogistics processes. Seamlessly integrated into the KINEXON AMR & AGV Fleet Manager, this technology boasts a standard interface of VDA 5050, promising to boost productivity and efficiency for businesses across industries. 

Sports Performance Volleyball coach Vanny Miale now uses player tracking to help his Turkish team Vakifbank win more games.
Sports Performance Technology Helps Volleyball Coaches and Players

Giovanni Vanny” Miale is a true expert in sports performance. Volleyball has been his game for over 20 years. He even played professionally. And when it comes to player tracking, the decorated performance coach for the Turkish volleyball club, VakıfBank Spor Kulübü, believes in the value technology provides athletes on and off the court. KINEXON caught up with Vanny, who shared his thoughts — read the interview here! 

A Collection of Insights: 2022 State of Performance Tracking in College Basketball Report

While some collegiate programs utilize data to maximize performance on and off the court, others await their chance to take their skills to the next level. KINEXON surveyed more than 500 men’s and women’s college basketball student-athletes and interviewed coaches across the U.S. — get exclusive insights here!