KINEXON and AWS Team Up to Challenge the Status Quo in Women's Sports
At KINEXON, we continue to challenge the notion of equal treatment for men and women athletes in both sports science and training preparation. To accelerate change, we are teaming up with AWS to advance our goal: innovate women’s sports with sports data analytics designed specifically for female athletes.
2022 brought a change in our approach. As Jana Hubel explained in her blog post, KINEXON stopped treating women’s teams like their male counterparts. We set out to consider specific requirements to develop player tracking and sports data analytics products that allow training programs to be tailored to the needs of women athletes, and consider many factors, including:
- Physique
- Injury Risk
- Player Performance
- Menstrual Cycle
- Body Measurements
The main objective: empowering women in sports to reach new performance levels through technology.
We listened. We learned – and while we are far from being done, a lot has happened – and we are not in this alone.
Studies show that there is a disconnect between sports performance training and female athletes. With AWS by our side, we inch closer to our common goal: developing a player tracking and sports analytics products that meet women-specific demands in professional sports. Hence, our Women’s Initiative is a core pillar of the collaboration.
Want to stay updated with current news, product updates and more?
How Does AWS and KINEXON Collaborate on Sports Data?
Together, we will be focusing on needs and requirements of women athletes. Our main objective is not to collect the largest volume of sports data. Instead of quantity, we strive for quality, by focusing on women’s menstrual cycles and personal well-being.
Ultimately, these insights will help us develop tangible, trackable actions and results on and off the pitch as we prioritize individual load management recommendations based on hard and soft factors.
AWS is excited to collaborate with KINEXON to make the sports industry better for women through technology and innovation. This is important in helping women reach new levels of their game. KINEXON, powered by AWS, has built a women-specific player analytics solution that equips coaches and athletes with information to help them train better, safer and improve performance.
Why do we do this? For you! We strive to enable you to innovate the game through live sports data analytics, insights and actions. Furthermore, our goal is to attain nothing less than the leading position in promoting equality in sports technology.
To achieve that, looking at a female athlete’s menstrual cycle is crucial as it leads to hormonal fluctuations, which influence performance. More importantly, incorrect load management can result in menstrual irregularities, a common issue in professional sports.
Hence, training adaptation for female athletes is mandatory, and to facilitate the transition, we already have the first menstrual cycle-tracking dashboards. Joining forces with AWS, we work to accelerate and broaden the research to meet the needs of women athletes, especially regarding their menstrual cycle.
Advantages of KINEXON Player Tracking for Women Athletes
KINEXON sports performance software provides the data, but we also make sure you have the help you need to analyze it and make it work for your team and coaching staff. Here’s how we do it.
1. Player tracking technology as part of professionalization:
- Providing objective live data and pairing them with soft factors enables teams and coaches to individualize load management recommendations
- We deliver metrics with women-specific significance and goal-setting features. That combination facilitates flagging women-specific injuries (e.g., ACL tears)
2. Individual sports-science consulting support:
- We connect you with a personalized partner from our team who will help you set up reports and translate the sports data insights into actions
3. Count on the pioneer:
- We already have the first versions of cycle-tracking dashboards on hand for you
- Joining forces with AWS, we accelerate and broaden research
- We seamlessly integrate new findings into live dashboards
What Will The Future of Sports Technology Look Like?
To receive insights from as many angles as possible, we will target four flagship teams from various sports and geographies to implement KINEXON’s indoor and outdoor solutions. Together with current KINEXON women’s pioneers, those teams will serve as alpha and beta customers for product development.
We’re even hoping to help develop a better return to play protocol for pregnant athletes.
We closed data and knowledge gaps to kick off a test period. In addition, we defined necessary product adjustments and new features such as sharpening thresholds, extending cycle-tracking dashboards and including personalized dashboard elements in the KINEXON Sports App. It is still an ongoing process, but we are more determined than ever with AWS by our side.
If you’re interested in learning more about how our sports performance software can help your female athletes, feel free to contact us at any time.
We are determined to provide women and women’s teams with better performance insights considering specific needs. Player tracking around women in pro sports needs to become more professional. We are thrilled to work with the team at AWS, who shares our values and provides complementary technology to help achieve our common goal: empowering women in sports to reach their full potential through technology.
Curious to learn more about one of our recent cases? Read more on how TSG Hoffenheim Women and KINEXON cooperate!
More stories
How Sports Analytics Help Coaches Improve Player Performance
Author: Jeff Dillman
A coach’s success can be defined by recruiting classes, winning streaks, and championships. The root of all three common denominators is based on player performance on and off the field.
KINEXON’s Director of Sales, Jeff Dillman, is a strength and conditioning veteran with over 25 years of experience. Many people simply call him “Coach” from his time roaming the sidelines with the University of South Carolina football program and IMG Academy. He always finds the right levers to pull for athletes to reach peak performance levels leading up to game day, which is crucial for success.
So, we asked Coach for his thoughts on how technology is innovating the game of American Football.
Why Sports Analytics Help Coaches and Trainers Prevent Football Injuries
Author: Dave Grendzynski
Player safety has been the primary driver behind American football research. But there is also a push to enhance performance, which involves using sports performance software to monitor training intensity and prevent injuries simultaneously.
While player safety studies are leading to advancements in helmets and footwear, coaches and trainers are weaning valuable information from football analytics they collect through mobile-GPS devices. Let’s look at load management and how sports analytics in American football is helping coaches and trainers prevent injuries and keep their players in tip-top shape.
How To Prevent ACL Tears in Women Athletes: It May Start with Tracking the 4 Phases of the Menstrual Cycle
Author: Jana Hubel
There is a lot of talk about how to prevent ACL in women athletes. But here are some unfortunate hard facts: Statistics show that women football players are up to six times more likely to suffer an ACL injury than men. Yet, there may not be enough studies to clearly state that women’s menstrual cycle is a reason for that, but aren’t indications sometimes enough to start counteracting?
How to Use the Leading Handball-Specific Sports Performance Software for Load Management
Author: Michael Elmer
Handball is a sport with unique physical demands. It requires coaches and trainers to develop tailored training solutions and load management to optimize their players’ performance and prevent injuries. But a sports performance software that is handball-specific is simplifying the process by creating load profiles quickly and accurately.
New Football Player Tracking System: How KINEXON PERFORM GPS Pro is Changing the Game
Player tracking and player tracking systems are an integral part of American football. They provide sports analytics, which give us valuable insights into player performance. This information helps coaches make informed decisions about player fitness and tactical positioning that can help teams win more games and keep players healthy. Here’s how.
KINEXON X BMW: A revolutionary partnership to automate manufacturing and drive operational excellence.
A comprehensive collaboration with the potential to transform industries for manufacturers across the globe. We are thrilled to share with you the details and implications of this innovative partnership.
Download Free BMW Case Study
Sports Analytics For Women Athletes: FC Viktoria Becomes a KINEXON and AWS Flagship Team
KINEXON and AWS are two of the leading international players in sports analytics and live sports data. They’re working together and pushing for more equality in sports technology for women, and welcome Viktoria Berlin as their first-ever “flagship team.”
KINEXON and AWS hope to help female athletes achieve ambitious athletic goals by developing sports analysis software and load management data that’s customized for them, while Viktoria Berlin wants to help the two companies customize their products to meet the demands of women athletes all over the world. THIS is their story.
Managing the Madness: How the University of Miami Prepares Its Players to Peak During the NCAA Tournament
For the first time ever, the University of Miami has reached the Final Four of the NCAA Tournament. One of their critical success factors: KINEXON’s player tracking data which helped the Hurricanes’ coaching staff to prepare their athletes for March Madness. Tommy Otley, Physical Therapist & Sports Scientist for the University of Miami’s Women’s & Men’s Basketball program, explains the Hurricanes’ approach to promote athlete performance and provides valuable insights into training programming for college basketball athletes.
STILL's automation solutions integrate with KINEXON to bolster VDA 5050 compliant fleet management.
We drive automated vehicles – under this slogan STILL offers the iGo portfolio: different vehicle-based expansion stages for the automation of intralogistics, which can be individually adapted to individual requirements. iGo systems implement the automated interaction of one or multiple different industrial trucks in order to perform transport tasks in the warehouse without a driver.
SAFELOGs automation solutions as part of the VDA 5050 fleet management.
Welcome to this blog post about the SAFELOG AGV X1 1200 tt, the latest addition to the fleet of automated guided vehicles (AGVs) from SAFELOG. This advanced AGV is equipped with unique features, that increase its flexibility on unknown levels. In this blog post, we will explore the benefits of the AGV X1 1200 tt and its ability to create value in various intralogistics use cases and applications, including material handling, and in manufacturing and warehousing. Furthermore, we will elaborate how the AGV X1 1200 tt is especially beneficial for brownfield projects and how it can be customized to suit specific process requirements.
Coaching Guide for March Madness: How to Get Ready for the Hottest Time of the Year
March Madness: You lose, you go home – You win, the dream lives on. The most important question for coaches and athletes alike: how to get ready for the hottest time of the year? Philipp Lienemann, Sr. Customer Success Manager at KINEXON, introduces an integrated approach — get the exclusive guide here!
How the French Basketball Federation Uses KINEXON IMU & LPS to Identify Talent and Maximize Youth Development
At the Institut National du Sport, de l’Expertise et de la Performance (INSEP), the French Basketball Federation’s (FFBB) Performance Specialist Yannis Irid and his team use KINEXON’s PERFORM IMU und LPS to develop young players, prevent injuries and tailor training plans to their needs. Here, Irid, who is also conducting a PhD thesis in collaboration with the FFBB and the Institute of Biomedical Research and Sports Epidemiology, gives insights into the process and explains how KINEXON also helps in talent evaluation.
OMRONs automation solutions as part of the VDA 5050 fleet management.
The world of automation and robotics is rapidly evolving, and the latest innovation from OMRON is making waves in the industry. The Mobile Manipulator, a combination of Cobot and the Autonomous Mobile Robots (AMR), is set to revolutionize the manufacturing and intralogistics processes. Seamlessly integrated into the KINEXON AMR & AGV Fleet Manager, this technology boasts a standard interface of VDA 5050, promising to boost productivity and efficiency for businesses across industries.
Sports Performance Technology Helps Volleyball Coaches and Players
Giovanni “Vanny” Miale is a true expert in sports performance. Volleyball has been his game for over 20 years. He even played professionally. And when it comes to player tracking, the decorated performance coach for the Turkish volleyball club, VakıfBank Spor Kulübü, believes in the value technology provides athletes on and off the court. KINEXON caught up with Vanny, who shared his thoughts — read the interview here!
A Collection of Insights: 2022 State of Performance Tracking in College Basketball Report
While some collegiate programs utilize data to maximize performance on and off the court, others await their chance to take their skills to the next level. KINEXON surveyed more than 500 men’s and women’s college basketball student-athletes and interviewed coaches across the U.S. — get exclusive insights here!