KINEXON at SPOBIS 2019
KINEXON was part of the largest and most important event of the sports business sector in Europe. For two days, top decision-makers discussed the future of the sports business at the SPOBIS 2019 in Düsseldorf.
For two days, top decision makers discussed the future of sports business at SPOBIS 2019 in Düsseldorf. Sport-Tech and Digital took center stage with an exciting program around topics like artificial intelligence, innovations, digitalization and virtual reality.
Highlight of day 1: the keynote of Andreas Gall (Chief Innovation Officer Red Bull Media House) about how automated live data will shape the viewer experience and why accurate metrics are key. In the subsequent panel discussion, Maximilian Schmidt (Co-Founder and Managing Director KINEXON Sports & Media) explained that the fundamental idea is ‘connected emotions’. If you manage to connect the emotions of the athletes to those of the fans, you create a whole new level of fan experience. Eduard Gerlof (Director of Marketing Comdirect) confirmed this as he provided a short recap of the benefits of Comdirect’s sponsorship activities in volleyball and beach volleyball, powered by KINEXON metrics.
We should not forget that in the end, innovative technology is useless if we don’t make it available to the fans.
Aside from the stage, visitors could experience our technology live in three different ways. Visitors could track a football equipped with a chip live in a 3D model of the KINEXON booth while they moved the ball in the actual booth. Our partner SAP used our technology to track a live game of ‘autoball’ – both cars and the ball were equipped with sensors. Our jumping tool was installed at the booth of Beachmajor Series, allowing visitors to measure their jump height and compare it to those of professional athletes.
Transition in the US Sports Betting Market: What Role Data Tracking Can Play
Sports betting in Europe, especially in England, is a strongly flourishing business – in the US however, it is still in its early stages.
Can Performance Tech Safeguard your Payroll?
Over the last ten years, professional sport has become more and more physically demanding: The speed of the game has increased enormously, while at the same time the schedule for teams and players has become tighter and tighter.
Injury Prevention Pays Off
Thanks to the KINEXON technology, the Augsburg Panthers have won the VBG Prevention Prize Sport 2018. The effort is also worthwhile from a sporting point of view — currently the Panthers rank second in the table.
The transition of the sports industry and its implications for sport sponsorship
The development towards more digitized sports content has long been in full swing. Thanks to its technology, KINEXON offers exciting possibilities to support media content with vivid additional information and thus create a new fan experience.
SAP Sports Summit highlights the value of product integration
At the SAP Sports Summit, sports teams from all over the world gathered to discuss the use of new technology in top-level sports.
KINEXON partners with Leaders Performance Institute
The Leaders Performance Institute and the technical innovators at KINEXON have joined forces to raise awareness of sensor technology with the aim of improving the performance of top athletes.
Data-based storytelling: we need more context
Data without relevant context is unusable. A comprehensive approach to data-based storytelling leads to a much better experience for fans and viewers.
Case Study: St. John’s University Basketball
At St. Johns Univesity, both men’s and women’s basketball teams use KINEXON tracking technology. With positive success — the analysis tool leaves a positive, lasting impression on the coaches.