Bright future in sports content generation: real-time performance tracking & analytics
Novel technologies using real-time measurement will open up brilliant perspectives for the generation of sports content in the future.
We – the spectators and fans – love to follow every game of our favorite team, player or athlete. We travel to games in order to enjoy the live stadium experience, watch high-definition TV, stream on a tablet or at least follow a news app. As a sports enthusiast that I am, I want to understand every aspect of the game. I want to understand why my team won or lost, why my favorite player is performing or not. I want to experience the sports, the sports I love, in the best possible way I can. By being close, by feeling to be part of it, by understanding what is going on.
There is a lot of innovation helping me to increase my viewing experience: new camera perspectives, live and post-game analyses, virtual reality solutions and new performance statistics.
All these trends help me to identify with the sports, the team or the athlete. Hereby, the emergence of new performance statistics — driven by the rise of innovative tracking technologies over the last couple of years – play a major role. KINEXON, a Munich and New York-based technology company, provides a unique real-time sensor technology for sports events. No matter whether you want to track a live game in soccer, basketball, or hockey…or spellbinding action sports events.
Another company that shaping innovation in sports is Intel. CEO Brian Krzanich called the digitization in sports the single biggest change in sports over 100 years. Consequently, Intel has pushed their latest technologies to various selected sports events. One of those events: the crazy and spectacular Red Bull X‑Fighters finale in Madrid. In order to bring Intel technologies to the live event, they looked out for a partner being able to capture and analyze reliable performance statics to spectators in real-time: Intel found KINEXON.
For the collaboration, a team of Intel engineers collaborated with KINEXON to combine latest Intel Curie module with KINEXON UWB technology. The beauty about this solution comes by collecting accurate performance data in real-time and having almost no interference to any other radio signal in a stadium environment. Combined with an easy setup our KINEXON tracking solution is ideal for live events and real-time data transmission to broadcasting, live streaming or second screen applications. KINEXON has a successful history equipping Red Bull action sports events in the past: e.g., we equipped Red Bull Straight Rhythm in Pomona and UCI Downhill in Leogang both in 2014.
Intel and Red Bull’s idea behind equipping Red Bull X‑Fighters was the following: Without any doubt X‑Fighters is truly fascinating to watch. Especially, the live experience at the bull-fighting arena in Madrid is beyond comparison. However, there are at least two caveats to the sports: (1) for non-expert spectators the quality of the performances of the athletes is hardly distinguishable from each other and (2) the action does not translate to the TV or streaming experience.
Consequently, the collaboration between Intel and KINEXON aimed at bringing new insights and perspectives to the fans by quantifying the performance of the riders. Hereby, we captured and analyzed jump height, entry speed into a jump or trick time. Trick time measures the relative time a rider separates himself from his bike during a jump. In addition, Intel and KINEXON transited this information in real-time to the live streaming of Red Bull TV. The results are simply stunning. New insights provided by real-time statistics on each rider’s performance helped the audience to separate the good from the best. Feedback from riders, fans and broadcasters made this project a huge success.
At KINEXON, we are proud that Intel has chosen us as a partner in their journey to boost the digitization in sports. Even more, we are proud of our engineers who have developed an amazing solution over the last couple of years: the unique combination of a robust, reliable tracking technology that is real-time ready and mobile. Red Bull X‑Fighters 2016 in Madrid was only one milestone of a long journey ahead of us. Future sports content will be enriched by new statistics, new insights, and new perspectives on the athlete and team performance. In all kind of sports: No matter whether individual sports like motorsports, skiing or team sports such as soccer, hockey or basketball.
We are looking forward to being part of a bright future in sports content generation. Innovation will continue to change the way we consume and experience the sports we love.
Legal Implications of COVID-19: "One Should Think About the Worst Case Scenario"
To conclude our impact series, we take a look at an area that is difficult to grasp and probably the most complex: the legal dangers for companies due to the COVID-19 pandemic. We asked lawyer Dr. Christian Herbert for guidance.
Coronavirus Anxiety: 5 Tips How Employees Feel Safer with KINEXON SafeZone
“There is no health without mental health,” wrote UN Secretary General Antonio Guterres in a guest article in TIME Magazine. His message is that the coronavirus crisis is not only a threat to our physical health; it is also an immense danger to our psyche. How can KINEXON SafeZone help?
Those Who Do Not Prioritize Employee Protection Put Their Competitiveness at Risk
During the COVID-19 pandemic, it’s a natural reflex for companies to focus on cost savings. However, not providing proper protective measures for employees could create an even more significant financial burden on businesses.
Second Wave? Why Companies Now Have a Particularly High Social Responsibility
Oxford University sees Germany and Switzerland heading for a second wave. Latest cases show how companies protect their employees could be decisive. Their social responsibility is larger than ever.
How KINEXON SafeZone Saves Money by Protecting Employees
An employee infected with COVID-19 can lead to a complete stop of the entire operation. The financial damage can run into the millions after 10 working days. This calculation example shows the importance of efficient protective measures — for the health of the employees and the company at the same time.
How SafeZone Can Help Sports in North America Adapt to the ‘New Normal’
As leagues in North America begin to formalize and execute return-to-play procedures, the health & safety of players and team personnel remains top priority. One way leagues and teams in Europe are staying protected is through the adoption of innovative digital technology.
How KINEXON Technology Contributes to the Restart in German Professional Sports
The German Football Bundesliga resumed its operations on May 16th, 2020 as the world’s first top league during the COVID-19 crisis. After that, the top German Basketball League followed suit. KINEXON technology is used by both leagues and gives a glimpse into what is possible.
UWB instead of Mobile Apps
Martin Lawitzky is the Head of Product Management at KINEXON. With his team, he was deeply involved in the development of KINEXON SafeZone. His comparison of different technologies shows that when it comes to tech-based protection against infections, companies have an option that the public sector does not.
3 Things Coaches Need to Know About Ball Tracking in Professional Football
Bayer 04 Leverkusen is the first Bundesliga club to use KINEXON ball tracking in training. Read here the three most important learnings from our webinar series on player and ball tracking — how tactical analysis will change football coaching.
Readiness, In-Season Assessment & Recovery: Three Takeaways
Our educational sports webinar sessions on Readiness, In-Season Assessment & Recovery have concluded. We have summarized the most important takeaways for you below.
In-Season Conditioning: Three Takeaways
Our educational sports webinar sessions on In-Season Conditioning have concluded. We have summarized the most important takeaways for you before entering the next stage of the series.
What to do with the Data: Three Takeaways
Our educational sports webinar sessions on What to do with the Data have concluded. We have summarized the most important takeaways for you before entering the next stage of the series.
Load Management: Three Takeaways
Our educational sports webinar sessions on Load Management have concluded. We have summarized the most important takeaways for you before entering the next stage of the series.
COVID-19: Joining Forces against Corona
In times of crisis such as these, one thing above all is important: the solidarity between people — and in this context also between companies. Because only together we will successfully master the challenges. The Venture Client company 27pilots also recognized this and launched an initiative. We at KINEXON are part of it and help to protect employees and maintain production processes!
Social Distancing Meets RTLS: How Our Customer ASM Protects Employees From Corona in a Creative Way
With the current situation, positive news is especially welcome. One positive note came from our customer ASM. And it gave us hope for the next few months.