KINEXON at Swatch Beach Volleyball Majors Series
The Beach Majors Company and KINEXON merge. The cooperation enables the first introduction of live-tracking at the Swatch Beach Volleyball Majors Series and offers completely new impressions in sports.
Vienna / Hamburg – At the Swatch Beach Volleyball Majors Series 2017 in Vienna and Hamburg, the FIVB World Tour and Beach Majors Company show live tracking data for broadcasting and in-stadium fan entertainment. Hereby, the Beach Majors Company use the real-time KINEXON tracking solution in order to demonstrate how connected wearables enable a new way of sports content generation. By combining accurate 3D-positioning and movement information of players, we can tell new storylines in sports.
During Finals weekend in Vienna and Hamburg, the Beach Majors Company utilize the KINEXON tracking capabilities for fascinating in-game live data. This live data brings to new insights for fans, coaches and players. All players will wear a small tag integrated in the jersey or bra capturing insights on player’s athletic performance on the pitch. Spectators will see overall distance covered, maximum speed, number of jumps and energy consumption during championship matches for the first time ever in beach volleyball.
“We are always trying to improve our product by implementing new innovation or technology. This year, Beach Majors Company partners with tech company KINEXON for a world premiere in tracking data during the Swatch Beach Volleyball Majors Series 2017. For the first time ever, live data direct from the players will enable fans watching the world’s biggest beach volleyball tournament to experience the drama in even greater detail.”
The rise of integrated devices to connect movement, audio and biometrical information will further increase the understanding, involvement and emotions in sports events, especially to more complex and niche sports. “New tracking technology enables us to present upcoming sports such as beach volleyball to the audience in a more understandable, fascinating and comprehensible way”, states Maximilian Schmidt, Kinexon Sports & Media CEO. All this real-time information will make sports consumption more interesting, fascinating, concrete and – in the end – more tangible. Maximilian Schmidt underlines: “The key of sports analytics is meaningful real-time data that provides relevant answers to the questions of fans”.
Next year, Beach Majors Company and KINEXON plan to expand their partnership and bring even bigger innovation to beach volleyball – both in terms of fan engagement at the venue and various digital channels.
KINEXON was founded in 2012 by former scientists of the Technical University Munich. The company develops cutting-edge solutions for precise localization and motion sensing of professional athletes in various sports. The portfolio includes both, hardware (e.g. sensors, anchors) for the real-time detection of precise data as well as software solutions for smart data processing and analytics. KINEXON offers an unrivaled tracking technology for indoor and outdoor use that locates athletes with centimeter-accuracy in real-time. KINEXON has its headquarter in Munich and opened a US office in New York City in 2016. Current market focus in Europe and US are professional team sports (Basketball, Hockey, and Football).
Beach Majors Company
Since 2015, the Swatch Major Series has showcased the best athletes in the world of beach volleyball. A joint venture between Red Bull and Hannes Jagerhofer (CEO Beach Majors Company) and supported by the FIVB, the series has rapidly expanded to become one of beach volleyball’s pinnacle events.
Transition in the US Sports Betting Market: What Role Data Tracking Can Play
Sports betting in Europe, especially in England, is a strongly flourishing business – in the US however, it is still in its early stages.
Can Performance Tech Safeguard your Payroll?
Over the last ten years, professional sport has become more and more physically demanding: The speed of the game has increased enormously, while at the same time the schedule for teams and players has become tighter and tighter.
KINEXON at SPOBIS 2019
KINEXON was part of the largest and most important event of the sports business sector in Europe. For two days, top decision-makers discussed the future of the sports business at the SPOBIS 2019 in Düsseldorf.
Injury Prevention Pays Off
Thanks to the KINEXON technology, the Augsburg Panthers have won the VBG Prevention Prize Sport 2018. The effort is also worthwhile from a sporting point of view — currently the Panthers rank second in the table.
The transition of the sports industry and its implications for sport sponsorship
The development towards more digitized sports content has long been in full swing. Thanks to its technology, KINEXON offers exciting possibilities to support media content with vivid additional information and thus create a new fan experience.
SAP Sports Summit highlights the value of product integration
At the SAP Sports Summit, sports teams from all over the world gathered to discuss the use of new technology in top-level sports.
KINEXON partners with Leaders Performance Institute
The Leaders Performance Institute and the technical innovators at KINEXON have joined forces to raise awareness of sensor technology with the aim of improving the performance of top athletes.
Data-based storytelling: we need more context
Data without relevant context is unusable. A comprehensive approach to data-based storytelling leads to a much better experience for fans and viewers.
Case Study: St. John’s University Basketball
At St. Johns Univesity, both men’s and women’s basketball teams use KINEXON tracking technology. With positive success — the analysis tool leaves a positive, lasting impression on the coaches.