Blog Sports

KINEXON at Swatch Beach Volleyball Majors Series

The Beach Majors Company and KINEXON merge. The cooperation enables the first introduction of live-tracking at the Swatch Beach Volleyball Majors Series and offers completely new impressions in sports.

MunichSep 18, 2017

Vienna / Hamburg – At the Swatch Beach Volleyball Majors Series 2017 in Vienna and Hamburg, the FIVB World Tour and Beach Majors Company show live tracking data for broadcasting and in-stadium fan entertainment. Hereby, the Beach Majors Company use the real-time KINEXON tracking solution in order to demonstrate how connected wearables enable a new way of sports content generation. By combining accurate 3D-positioning and movement information of players, we can tell new storylines in sports.

During Finals weekend in Vienna and Hamburg, the Beach Majors Company utilize the KINEXON tracking capabilities for fascinating in-game live data. This live data brings to new insights for fans, coaches and players. All players will wear a small tag integrated in the jersey or bra capturing insights on player’s athletic performance on the pitch. Spectators will see overall distance covered, maximum speed, number of jumps and energy consumption during championship matches for the first time ever in beach volleyball.

We are always trying to improve our product by implementing new innovation or technology. This year, Beach Majors Company partners with tech company KINEXON for a world premiere in tracking data during the Swatch Beach Volleyball Majors Series 2017. For the first time ever, live data direct from the players will enable fans watching the world’s biggest beach volleyball tournament to experience the drama in even greater detail.”

The rise of integrated devices to connect movement, audio and biometrical information will further increase the understanding, involvement and emotions in sports events, especially to more complex and niche sports. New tracking technology enables us to present upcoming sports such as beach volleyball to the audience in a more understandable, fascinating and comprehensible way”, states Maximilian Schmidt, Kinexon Sports & Media CEO. All this real-time information will make sports consumption more interesting, fascinating, concrete and – in the end – more tangible. Maximilian Schmidt underlines: The key of sports analytics is meaningful real-time data that provides relevant answers to the questions of fans”.

Next year, Beach Majors Company and KINEXON plan to expand their partnership and bring even bigger innovation to beach volleyball – both in terms of fan engagement at the venue and various digital channels.

Company Snapshot

KINEXON was founded in 2012 by former scientists of the Technical University Munich. The company develops cutting-edge solutions for precise localization and motion sensing of professional athletes in various sports. The portfolio includes both, hardware (e.g. sensors, anchors) for the real-time detection of precise data as well as software solutions for smart data processing and analytics. KINEXON offers an unrivaled tracking technology for indoor and outdoor use that locates athletes with centimeter-accuracy in real-time. KINEXON has its headquarter in Munich and opened a US office in New York City in 2016. Current market focus in Europe and US are professional team sports (Basketball, Hockey, and Football).

Beach Majors Company

Since 2015, the Swatch Major Series has showcased the best athletes in the world of beach volleyball. A joint venture between Red Bull and Hannes Jagerhofer (CEO Beach Majors Company) and supported by the FIVB, the series has rapidly expanded to become one of beach volleyball’s pinnacle events.


More stories

KINEXON SafeZone Data Protection Blog
Data Privacy: 3 Examples Why Contact Tracing Is More Secure Than Its Reputation

When it comes to strategic contact tracing, there is no way around a discussion on data protection. Three prejudices are particularly common. We clarify.

Blog Article Contact Tracing Question and Answers Q&As
Quick Answers: Frequently Asked Questions About Contact Tracing

In the fight against COVID-19, digital solutions for contact tracing are becoming increasingly important. We have collected and answered the most frequently asked questions.

Zweite welle 2
"Cluster" Strategy Against a Second Wave? Companies Could Easily Follow Expert Advice

From an economic point of view, a second wave of COVID-19 infections could be even worse than the first. Circumstances have changed as well. In a guest article in Die Zeit,” German top virologist Christian Drosten advises a new cluster strategy.” Complex for private individuals, but actually kind of easy for companies.

Blog KINEXON SafeZone Impact Series - Legal Impact
Legal Implications of COVID-19: "One Should Think About the Worst Case Scenario"

To conclude our impact series, we take a look at an area that is difficult to grasp and probably the most complex: the legal dangers for companies due to the COVID-19 pandemic. We asked lawyer Dr. Christian Herbert for guidance.

Blog Safe Zone Impact Series Emotional Impact
Coronavirus Anxiety: 5 Tips How Employees Feel Safer with KINEXON SafeZone

There is no health without mental health,” wrote UN Secretary General Antonio Guterres in a guest article in TIME Magazine. His message is that the coronavirus crisis is not only a threat to our physical health; it is also an immense danger to our psyche. How can KINEXON SafeZone help? 

200606 Blog Safe Zone Impact Series 03 Blog DE
Those Who Do Not Prioritize Employee Protection Put Their Competitiveness at Risk

During the COVID-19 pandemic, it’s a natural reflex for companies to focus on cost savings. However, not providing proper protective measures for employees could create an even more significant financial burden on businesses.

200606 Blog Safe Zone Impact Series 02 Blog DE
Second Wave? Why Companies Now Have a Particularly High Social Responsibility

Oxford University sees Germany and Switzerland heading for a second wave. Latest cases show how companies protect their employees could be decisive. Their social responsibility is larger than ever.

Financial Impact header
How KINEXON SafeZone Saves Money by Protecting Employees

An employee infected with COVID-19 can lead to a complete stop of the entire operation. The financial damage can run into the millions after 10 working days. This calculation example shows the importance of efficient protective measures — for the health of the employees and the company at the same time.

Thumbnail Getty Images 1218001407 edited website
How SafeZone Can Help Sports in North America Adapt to the ‘New Normal’

As leagues in North America begin to formalize and execute return-to-play procedures, the health & safety of players and team personnel remains top priority. One way leagues and teams in Europe are staying protected is through the adoption of innovative digital technology.

200609 KNX Blog Back in Sports Business
How KINEXON Technology Contributes to the Restart in German Professional Sports

The German Football Bundesliga resumed its operations on May 16th, 2020 as the world’s first top league during the COVID-19 crisis. After that, the top German Basketball League followed suit. KINEXON technology is used by both leagues and gives a glimpse into what is possible.

200602 Blog Safe Zone UW Bvs App
UWB instead of Mobile Apps

Martin Lawitzky is the Head of Product Management at KINEXON. With his team, he was deeply involved in the development of KINEXON SafeZone. His comparison of different technologies shows that when it comes to tech-based protection against infections, companies have an option that the public sector does not.

KINEXON Sports Webinare EU iBall in front of stadium
3 Things Coaches Need to Know About Ball Tracking in Professional Football

Bayer 04 Leverkusen is the first Bundesliga club to use KINEXON ball tracking in training. Read here the three most important learnings from our webinar series on player and ball tracking — how tactical analysis will change football coaching.

Blake Griffin
Readiness, In-Season Assessment & Recovery: Three Takeaways

Our educational sports webinar sessions on Readiness, In-Season Assessment & Recovery have concluded. We have summarized the most important takeaways for you below. 

Colts Training 4
In-Season Conditioning: Three Takeaways

Our educational sports webinar sessions on In-Season Conditioning have concluded. We have summarized the most important takeaways for you before entering the next stage of the series. 

What to do with the Data8
What to do with the Data: Three Takeaways

Our educational sports webinar sessions on What to do with the Data have concluded. We have summarized the most important takeaways for you before entering the next stage of the series.