Blog Sports

Transition in the US Sports Betting Market: What Role Data Tracking Can Play

Sports betting in Europe, especially in England, is a strongly flourishing business – in the US however, it is still in its early stages. 

Athletes-audience-ball-39593
MunichApr 10, 2019

Prior to May 2018, it was illegal to bet money on sports events outside of the state of Nevada. But after the US Supreme Court overturned the PASPA (Professional and Amateur Sports Provision Act) it has been up to each state to determine and pass its own regulations and laws regarding sports betting.

Recently, all eyes in the US were focused on one event – March Madness, the most prestigious US-College Basketball tournament. After the laws for sports betting were loosened, the American Gaming Association estimated that 8.5 billion dollars were bet on this years’ tournament. The previously illegal sports betting market is estimated to have had an annual volume of 150 billion dollars until the law was changed. Such sums indicate great market potential and these numbers make it even more desirable to gain access to the market.

The loosening of regulations will give KINEXON more opportunities and ways to continue establishing itself in the US sports market. The current use of KINEXON includes performance and tactical analysis for clubs and leagues. Whether it be for basketball, football, ice hockey, soccer or handball. Position and performance data is recorded during sports events and practice sessions and is transmitted to an analysis tool which displays the data in real-time. There are two key factors to understanding the sports betting market and the added value KINEXON would give:

Factor 1 – Latency in live betting: Latency in this case describes the delay between the live recorded match and the appearance of the image on the spectators’ device. Usually the image is seen on the screen with a few second delay from live time. Low latency times have a positive effect on the perception of the game and for fans who place bets, a longer latency time is a major disadvantage. That is because live betting is strongly dependent on time sensitivity, pushing fans to place their bets as quickly as possible – which is a problem solved by KINEXON’s real time feature. Our system guarantees the data being available at the same time the game is played, therefore allowing bets to be placed down to the second.

Factor 2 – New metrics for betting: Thanks to the various metrics recorded by KINEXON, additional items can be made available for betting. For example, KINEXON could make it possible to bet on the fastest sprint, hardest shot or highest jump. This would result in a better viewing experience and greater fan commitment, as well as potential new revenue streams in the sports industry.

More stories

Thumbnail Getty Images 1218001407 edited website
How SafeZone Can Help Sports in North America Adapt to the ‘New Normal’

As leagues in North America begin to formalize and execute return-to-play procedures, the health & safety of players and team personnel remains top priority. One way leagues and teams in Europe are staying protected is through the adoption of innovative digital technology.

200609 KNX Blog Back in Sports Business
How KINEXON Technology Contributes to the Restart in German Professional Sports

The German Football Bundesliga resumed its operations on May 16th, 2020 as the world’s first top league during the COVID-19 crisis. After that, the top German Basketball League followed suit. KINEXON technology is used by both leagues and gives a glimpse into what is possible.

200602 Blog Safe Zone UW Bvs App
UWB instead of Mobile Apps

Martin Lawitzky is the Head of Product Management at KINEXON. With his team, he was deeply involved in the development of KINEXON SafeZone. His comparison of different technologies shows that when it comes to tech-based protection against infections, companies have an option that the public sector does not.

KINEXON Sports Webinare EU iBall in front of stadium
3 Things Coaches Need to Know About Ball Tracking in Professional Football

Bayer 04 Leverkusen is the first Bundesliga club to use KINEXON ball tracking in training. Read here the three most important learnings from our webinar series on player and ball tracking — how tactical analysis will change football coaching.

Financial Impact header
How KINEXON SafeZone Saves Money by Protecting Employees

An employee infected with COVID-19 can lead to a complete stop of the entire operation. The financial damage can run into the millions after 10 working days. This calculation example shows the importance of efficient protective measures — for the health of the employees and the company at the same time.

Blake Griffin
Readiness, In-Season Assessment & Recovery: Three Takeaways

Our educational sports webinar sessions on Readiness, In-Season Assessment & Recovery have concluded. We have summarized the most important takeaways for you below. 

Colts Training 4
In-Season Conditioning: Three Takeaways

Our educational sports webinar sessions on In-Season Conditioning have concluded. We have summarized the most important takeaways for you before entering the next stage of the series. 

What to do with the Data8
What to do with the Data: Three Takeaways

Our educational sports webinar sessions on What to do with the Data have concluded. We have summarized the most important takeaways for you before entering the next stage of the series. 

Thumbnail 200414 US Sports Webinar Load Management Joel Embiid Blog
Load Management: Three Takeaways

Our educational sports webinar sessions on Load Management have concluded. We have summarized the most important takeaways for you before entering the next stage of the series. 

Startupsagainstcorona keyvisual
COVID-19: Joining Forces against Corona

In times of crisis such as these, one thing above all is important: the solidarity between people — and in this context also between companies. Because only together we will successfully master the challenges. The Venture Client company 27pilots also recognized this and launched an initiative. We at KINEXON are part of it and help to protect employees and maintain production processes!

Kinexon mitarbeiterschutz4 0
Social Distancing Meets RTLS: How Our Customer ASM Protects Employees From Corona in a Creative Way

With the current situation, positive news is especially welcome. One positive note came from our customer ASM. And it gave us hope for the next few months. 

Kinexon blog dieter krockauer materialflow
Smart Factory strategy with fast payback? Only if you don’t forget these points!

Our Vice President Digital Transformation knows the challenges of the industry. In his blog article he shares three simple but far-reaching recommendations.

Exchainge 2019
What we learned from EXCHAINGE 2019

The 7th International Supply Chain Summit EXCHAiNGE brought us not only exciting discussions with industry experts but also an award winner with whom we have a close partnership. Our co-founder Alexander Hüttenbrink congratulates our partner and shares his takeaways.

191125 Header UWB in Basketball
Why Ultra-Wide Band Technology Has Been Scoring Points in Basketball for Years

One of the world’s largest tech companies is relying on Ultra Wide Band and obviously has big plans with the technology. In the US, the NBA has been flying high for years with UWB and the college teams are following suit — for good reason.

BMW AGV web
The Message That Made Our Day: BMW Wins Logistics Prize 2019

When one of our customers is awarded a prestigious prize, the whole KINEXON family is cheering, too. Especially when our technology made a decisive contribution…