European Automotive Summit: KINEXON meets leading marketers of automotive industry

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European Automotive Summit: KINEXON meets leading marketers of automotive industry

This year’s European Automotive Summit in sporty atmosphere

In order to discuss current future challenges in automotive industry, the European Automotive Summit brings together digital marketing minds who are experts in the automotive industry and beyond to create a Digital Transformation. Under the slogan “Digital Marketing in Motion.

Digital marketing is important as this is your business leverage, with elements such as search engines, social media, email, and their websites to connect with current and prospective customers, and with how accessible the internet is today, the number of people who go online keeps increasing every day and keeps upgrading. Marketing has always been about connecting with your audience in the right place and at the right time. So basically is defined by the use of several digital tactics and channels to connect with customers where they spend much of their time.

The best digital marketers work with marketing campaign, and can create a series of services to generate leads and the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation and customers and marketing strategies like blog posts, ebooks, infographics, online brochures, all of this practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business, and can be increased with many social media marketing and marketing automation which refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually.

Engaging Audiences in the moment.” various marketing experts of well-known automotive brands and young innovative companies got into discussion on the 8th and 9th of June. Kinexon was part of this intimate event and presented its cutting egde sensor network technology to the selected audience. Kinexon showed how automated sports data and content can help to bring  more context, emotion, and fascination to automotive marketing campaigns by also putting into practice the Smarter Solo Ads strategies.

To have a successful marketing campaign for a small or big business it is important  to have a good lead through the process. The marketing plan is your master plan for marketing your business. It provides the full picture of your marketing objectives and strategies for interesting your target market in your products or services and with the campaign is designed to achieve a particular objective. When you know how your marketing campaign fits into your overall plan, you know who your target market is and how you might best communicate with them.

Another important thing is to analyze how much money you have to spend on your campaign, and choosing this budget is the first thing to do. Don’t depend on free advertising and promotion strategies for your business. This is one of the biggest mistakes owners make, is not that is bad but is always a cost to marketing, even if the cost is only time and your time may be much better spent. Obviously you will need help from a digital agency, one that works with the best logo designers so they can manage and create your business personality with an appealing logo, a website and the independent marketing campaigns.

The communication is important, if it is online marketing, an email channel, target by others like sponsors, radio ads, flyers social media and more. You could also get more promotion benefit out of your race sponsorship by advertising in more places, such as buying banner ads on related websites and or ads in the appropriate magazines. The best marketing campaigns are the ones that get the results that you want and that takes some planning and coordinated effort.

This is a great aid in a lead generation, as prospective customers can come to value you first as a source of information and entertainment. If you’re new to blogging or marketing you need to look for ideas, check information, do research and the best thing to do is to look for professional help from a digital agency or designers specialized in this market so they can manage every step to build up a brand,  to renew your business or make it from scratch with the right personality and everything that is needed.

For the third time, the event was organised by IgnitionOne, an online marketing service that provides marketing cloud technology and expert services all over the world. With the Allianz Arena as exclusive venue, the event invited to intensive debating, broad networking and one or the other discussion about the favorite soccer club, which uses the equipment. The program was rounded by a guided tour through the arena- which soccer games might one day be equipped with Kinexon’s sensor technology.

Impressions of the European Automotive Summit

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