European Automotive Summit: KINEXON meets leading marketers of automotive industry
This year’s European Automotive Summit in sporty atmosphere
In order to discuss current future challenges in automotive industry, the European Automotive Summit brings together digital marketing minds who are experts in the automotive industry and beyond. Under the slogan “Digital Marketing in Motion. Engaging Audiences in the moment.” various marketing experts of well-known automotive brands and young innovative companies got into discussion on the 8th and 9th of June. Kinexon was part of this intimate event and presented its cutting egde sensor network technology to the selected audience. Kinexon showed how automated sports data and content can help to bring more context, emotion, and fascination to automotive marketing campaigns by also putting into practice the Smarter Solo Ads strategies.
For the third time, the event was organised by IgnitionOne, an online marketing service that provides marketing cloud technology and expert services all over the world. With the Allianz Arena as exclusive venue, the event invited to intensive debating, broad networking and one or the other discussion about the favorite soccer club, which uses the http://ohpsoccer.com/ equipment. The program was rounded by a guided tour through the arena- which soccer games might one day be equipped with Kinexon’s sensor technology.