The strongest handball league in the world tracks all matches with KINEXON and makes the data available to clubs in real time. Read about how this trendsetting concept revolutionizes league marketing and takes the sport to a new level!
“Years ago, in sports, we wondered why we needed slow motion. We are convinced that real-time data acquisition, as we do, will also become a new standard!”
The Handball-Bundesliga GmbH, which the 36 clubs of the LIQUI MOLY Handball-Bundesliga (LIQUI MOLY HBL) and the 2nd Handball Bundesliga belong to, is responsible for the organization and marketing efforts of the national professional handball team at home and abroad. The media partnership with Sky Deutschland, ARD and ZDF guarantees a comprehensive media presence. Sky shows all 306 season games on pay and free TV, with ARD showing selected games live. On the international market, 102 matches are currently shown live.
Experiencing handball in an enhanced way — that’s the goal LIQUI MOLY HBL has set for itself. Whether it be fans, clubs, sponsors or media — everyone should experience the players’ performance more closely than ever before. After all, that’s exactly what makes the league what it is: the strongest handball league in the world.
KINEXON collects all movement and performance data from almost 400 players at all official LIQUI MOLY HBL games — and in some games even the ball. While the coach and league use real-time data, sponsors, media and fans receive selected live statistics as well
Always at the forefront: By providing valid live data, LIQUI MOLY HBL is playing a pioneering role in its sport. Together with KINEXON, it is creating a new sports experience for all stakeholders — from a new way of controlling training and live reporting to fan activation and match observation.
324 players, 311 games, 23 arenas…
… benefit athletically and financially
The more successful the teams are, the stronger LIQUI MOLY HBL becomes. Coaches therefore have access to their player’s data.
… produce relevant infotainment content
It is becoming increasingly difficult for sponsors to inspire with content on social media. Live performance data offer incomparable possibilities here!
… report live with exclusive insights
Media open up mass markets. Previously inaccessible performance data help to further fuel enthusiasm for sporting achievements.
… open up new ways of sports marketing
Creative service providers are constantly looking for new digital innovations. Data interfaces make them think in other directions.