KINEXON and Comdirect Look Back on Successful Partnership
Since 2018, KINEXON and comdirect have successfully completed numerous projects together. From the DVV Cup Final, the Techniker Beach Tour, to the Beach Volleyball World Cup 2019, KINEXON and comdirect have provided a next level digital sports experience. Due to the current situation and the cancellation of various sporting events, the partnership will be dissolved by mutual agreement. However, both partners are looking back at the partnership in a very positive way.
Merging the digital and physical worlds of sports – this is exactly what KINEXON and comdirect achieved. A direct bank or in other words, “digital bank,” comdirect wanted to be made into a physical experience. The goal was to create an activation in sports which would provide fans, athletes and coaches with valuable data in real time.
In order to realize this plan, comdirect chose KINEXON as its innovation partner in 2018. Together, both partners wanted to drive their commitment to volleyball forward and communicate the values of innovation and technology to the public. With never before seen data, comdirect managed to set itself apart in the market and create tangible interest in the sport of volleyball.
The DVV Cup and the Techniker Beach Tour were a successful start. For the first time in the history of volleyball, fans were presented with selected metrics at the event, on live broadcasts and on social media. For example, the maximum block height, average serve height or number of jumps per player and team could be shown. Finally, the highlight was the Beach Volleyball World Cup in 2019.
Partnership marked by innovation comes to an end
Despite the successful implementation, the partnership will be dissolved by mutual agreement due to the current situation worldwide and the cancellation of various sporting events. Both partners thanked one another for the many advancements they made together.
“KINEXON has stood by us as a competent and reliable partner from the very beginning in our efforts to demonstrate our innovation leadership in sports,” says Stefan Fischer, comdirect Head of Marketing. “In the future, however, we will focus on other topics and brand attributes in our communication, which is why the cooperation is now coming to an end.”
“We thank comdirect for the successful partnership,” says Maximilian Schmidt, Managing Director at KINEXON. “We associate the past years with many exciting events — enriched with a large portion of innovative power. We wish our former partner all the best for the future and are convinced that our paths will cross again in the world of sport”.
Find the English version of this press release here for download.
Find the German version of this press release here for download.
Spotlight on Employee Protection: Henkel Relies on KINEXON SafeZone
Henkel, one of the world’s leading suppliers of FMCG products, relies on digital innovation to protect its employees during the COVID-19 pandemic. Following a successful pilot phase by Henkel Laundry & Home Care, KINEXON SafeZone is now being implemented in a Henkel production facility in Poland.
KINEXON Partners With Sporta To Implement Next Level Sports Technology In Japan
Together with Sporta, KINEXON has officially introduced its next level technology to the rapidly growing Japanese sports market. Alvark Tokyo, the reigning back-to-back champion of Japan’s top professional basketball league, has become the first Asian sports team to implement KINEXON’s cutting-edge solution.
KINEXON SafeZone wearable digitally protects employees and operations in times of coronavirus
As the spread of the coronavirus eases, companies around the world are looking for ways to resume business operations in a safe and secure manner. Adhering to the minimum physical distance guidelines between employees plays a key role. To make this possible, KINEXON is launching an innovative solution: KINEXON SafeZone.
Connected, Digitized and Automated: Kinexon Paves the Way for Continental to Fully Automate Material Flow
A fully automated supply chain, from planning to product delivery: KINEXON Industries GmbH (KINEXON) and Continental turn visionary dreams of the future into reality today.
Eisbären Berlin Now Relies on Data-Based Insights From KINEXON
In order to tap the full potential of the players, KINEXON Sports & Media GmbH (KINEXON) now provides the coaching staff of Eisbären Berlin with new data-based insights. To measure player performance, the record champion of the German Ice Hockey League (DEL) relies on the real-time analysis technology of KINEXON.
Training of the Future: FC Schalke 04 Relies on Tracking Technology From Kinexon
Football Bundesliga club FC Schalke 04 relies on new data-based insights for training control and is now supplied with new performance data by KINEXON Sports & Media GmbH (KINEXON).
Kinexon Provides an All-New Handball Experience at the EHF Euros Until 2024
Six venues, 24 teams and 65 matches: Ahead of the throw-off of EHF EURO 2020, KINEXON Sports & Media GmbH (KINEXON) and the European Handball Federation (EHF) announce their long-term partnership.
Partnership Between KINEXON Sports and Vigital Solutions Packs Live Data Into Cool Designs
Graphically appealing, state-of-the-art info content no longer requires complex Photoshop sessions: thanks to a partnership with Vigital Solutions, anyone can now transform live sports data into progressive designs in just a few seconds.
Automotive Supplier Continental Implements Fully Automated Material Flow in Partnership With KINEXON Industries
The world’s second largest automotive supplier will work with KINEXON both as a customer and as a development partner.
KINEXON and Game On Offer Joint Augmented Reality Feature for Video Analysis
A new partnership between KINEXON Sports and the Dutch company Game On Technologies facilitates data-based video analysis for coaches.
KINEXON and Content Stadium Transform Real-Time-Data to Real-Time-Content
In the LIQUI MOLY Handball-Bundesliga, fans are now be able to see live performance data of players during running matches on social media. This premiere is made possible by a partnership between KINEXON and Content Stadium.
KINEXON and Bayer Leverkusen Jointly Develop Innovative Tactical Analyses
With the help of live data from the KINEXON chip on the player and in the Derbystar iBall, new kinds of analyses are possible for Bayer Leverkusen.
THW Kiel Will Also Use KINEXON as a Training Solution
In addition to using the KINEXON system in the official gaming operation of the HBL, THW Kiel will also use the real-time tracking technology in training with immediate effect.