KINEXON and Content Stadium Transform Real-Time-Data to Real-Time-Content
In the LIQUI MOLY Handball-Bundesliga, fans are now be able to see live performance data of players during running matches on social media. This premiere is made possible by a partnership between KINEXON and Content Stadium.
Real-time performance data – accurate to the centimeter – as provided by KINEXON Sports with its sensor technology, brings performance analysis to a whole new level. In the LIQUI MOLY Handball-Bundesliga, not only the coaching teams but also the fans benefit now from this data!
Tracking data from KINEXON is made available to the Dutch company Content Stadium via an open interface. Content Stadium processes the data automatically into infographics. The LIQUI MOLY Handball-Bundesliga publishes this data in their unique corporate design via different communication channels such as LED screens, social media, websites or mobile apps.
Completely new marketing channels emerge
“With this partnership, sports organizations such as leagues, broadcasters or clubs can let fans participate in a revolution. Real-time performance data and analytics adds a new dimension to the sports experience, and the leagues and clubs themselves are the ones that shape it. As far as marketing and sponsorship is concerned, this opens up completely new opportunities.”
“I think we are at the beginning of a very exciting development. With our platform, sports organizations can process historical and real-time data into effective digital content with just one click. It couldn’t be faster and easier to produce exclusive, relevant content!“
UWB-Tracking by KINEXON generates performance data of all players in real time and transmits it to Content Stadium.
Using ball tracking, KINEXON also provides throw metrics that Content Stadium processes to social media content. This short video shows how quick and easy it is to produce content thanks to this cooperation:
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