KINEXON to Partner With STRIVE to Provide Next Level Insights Into Athlete Performance

ChicagoJun 22, 2021

Today, KINEXON announced a partnership with STRIVE, the only platform proven to optimize muscle performance for elite athletes and teams. Together, KINEXON and STRIVE will offer a next level solution for managing loads, injury prevention, and return-to-play. Using EMG sensors, which are seamlessly integrated into compression shorts, STRIVE has the ability to measure muscle activity, including load, symmetry and fatigue. These insights combined with KINEXON’s industry-leading GNSS, LPS, and IMU tracking technologies, will enable teams to monitor both the internal and external demands of athlete performance more precisely than ever before.

Peak demands are often the most important part of athlete performance and the most dangerous for injury. KINEXON quantifies peak demands through the tracking of high acceleration and sprint events. Now with STRIVE, we can monitor the muscle activity during these peak demands to understand training and recovery. This combination will allow KINEXON and STRIVE to provide teams with unrivaled training and recovery insights.”

Paul Robbins, Executive Vice President of Sports Performance at KINEXON

Currently, KINEXON supplies its sports technology to more than 400 teams, leagues, and events worldwide. KINEXON PERFORM, the company’s sports performance solution, offers live and ultra-precise athlete monitoring for performance profiling, conditioning, training loads and injury management. Not only does KINEXON PERFORM provide comprehensive data on player workload, KINEXON experts use the data to provide in-depth consulting, reporting and visualization to fit specific team needs and interests.

Teams in the NCAA, NFL, EPL and MLS all rely on STRIVE to understand the muscle performance and fatigue of their athletes. Specifically, STRIVE is able to monitor the muscle activation of athletes’ hamstrings, glutes and quadriceps.

KINEXON is an ideal partner for STRIVE as both companies collectively aim to provide coaches and trainers with comprehensive insights into how their athletes are performing. We’re honored to partner with KINEXON on this initiative as we both seek to expand our footprints in the sports industry.”

Nikola Mrvaljevic, CEO at STRIVE

The collaborative athlete and team insights will be accessible through the KINEXON app — a user-friendly platform which is compatible with nearly any mobile device or computer.

Download full press release here.

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