Partnership Between KINEXON Sports and Vigital Solutions Packs Live Data Into Cool Designs
Graphically appealing, state-of-the-art info content no longer requires complex Photoshop sessions: thanks to a partnership with Vigital Solutions, anyone can now transform live sports data into progressive designs in just a few seconds.
For sports fans, statistics give that extra something. Statistics make performance tangible and comprehensible. And they nurture passionate discussions. But sport is always emotional entertainment, too. KINEXON Sports and the Munich startup Vigital Solutions now offer a simple and fast solution for the creation of live data-based infographics
Professional infographics without previous knowledge – produced in high-speed
This is how it works: Live data of players and in some cases even match balls are collected by KINEXON Sports using real-time UWB tracking. The data is provided automatically and animated via an interface in the “Smart Content System” from Vigital Solutions. Users of the browser-based system have the possibility to graphically process the data within an intuitive user interface. Prepared self-made templates help to speed up the creation.
“It is important to us that we not only make our live performance data available to coaches, but also to fans. It makes a big difference to know what really happens on the field. How fast is fast? How high is high? Information like this gives fans a whole new perspective. Our club customers know the attractiveness of these insights. They trust in our data and are able to exploit completely new possibilities in fan engagement thanks to the partnership with Vigital Solutions.”
Modern infographics and statistics posts are among the most interactive content on social media. These formats also recieve the highest audience engagement rates on video boards, websites, apps, out-of-home screens and other communication channels.
Visual storytelling replaces traditional game reporting
More than ever before, leagues, clubs, sponsors, agencies and the media face the challenge of meeting the growing interest in high-quality visual formats quickly and at high frequency. The buzzword is “visual storytelling” — telling a story with pictures, graphics and/or videos.
Online users rarely have the time or attention-span to follow complete games. Short, informative, visual formats are necessary to draw their interest.
With classic creation processes, editorial offices and graphics departments quickly reach their capacity limits. But not with the solution that KINEXON Sports offers in cooperation with Vigital Solutions.
Design, manage and distribute live data centrally
Naked numbers are staged in a few clicks in the required corporate design and with engaging images. High-quality visuals including social media infographics, in-arena screens at live sporting events, visuals for websites, newsletters, blogs, TV, out-of-home screens and countless other channels can be created in the right format and design within just a few seconds. Administration and distribution can also be controlled easily, quickly and centrally via the application.
Previous knowledge is not necessary. The software is designed so that live data is available in animated graphics and videos within a few seconds.
“The tools that were available so far were limited in their ability to create content for online, on-air and print games during a game. Our Smart Content System accelerates the production. But the sports content we produce is only as credible and informative as the data it is based on. We are therefore happy to have KINEXON Sports as our partner, one of the most internationally experienced live tracking providers in professional sports. Since KINEXON, as an innovative company, knows the potential of fan engagement very well, we will open up many new possibilities in this area together.“
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