Munich, October 22, 2017
World premiere at the Bavarian Derby in the Regionalliga between TSV 1860 München and FC Bayern Munich II. For the first time in the history of soccer, a match ball with integrated sensor was used during an official live TV match (in cooperation with ball partner Derbystar). In addition to the ball, all players from both teams were equipped with a sensor inside their jerseys. See the highlights of the KINEXON live tracking in the Sport1 video.
Added value for viewers & fans
Based on the sensor data, a series of statistics, analyses, and graphs was generated, such as distance covered, maximum sprint speed of athletes or the shot speed. In close cooperation with our media partner Sport1 the data was visualized live on TV. This way, completely new and fascinating insights into the game could be provided to the spectator. Selected metrics, such as the shot speed, for example, are metrics that are currently not available in real-time even in professional games of the German first league (1. Bundesliga) or the Champions League. The viewers enjoyed the new insights and honored the event with a record audience share: An average of more than 650,000 viewers watched the 1: 0 of FC Bayern II on television – with a peak of more than 780,000. With these numbers the game achieved a record value since Sport1 has started broadcasting games of the Regionalliga.
Added value for clubs & athletes
After the match, the clubs’ coaches received comprehensive data analyses of their respective team. With the generation of game data, coaches and their staff are able to analyze and improve the fitness and tactics of their team. At the same time, injury risks for athletes can be mitigated.
Added value for marketers
Beyond benefits in terms of sports and media, the data offers also a significant benefit with regards to marketing. New opportunities can, for example, arise through the marketing of established and new metrics (e.g. firing speed) in collaboration with advertising partners. There is already a number of successful examples that use conventional game data such as the Castrol Index or the Audi Player Index.
The technology behind it
All this is made possible by the pioneering technology of KINEXON. The small sensors inside the ball and jersey are the heart of the KINEXON system. The sensors have a weight of just 15 grams and are half the size of a business card; the chip that is integrated into the ball is even lighter and smaller. They capture the 3D-location and motion of the ball and the player with an unprecedented centimeter accuracy – and thus much more precise than GPS. In addition to that, the KINEXON sensor tracks any kind of motion such as acceleration, rotation and load. KINEXON uses a proprietary sensor network technology that is superior to other technologies such as GPS in terms of accuracy. The KINEXON sensors transmit the real-time data via so called anchors, that serve as reference points, to the KINEXON application. The smart application processes the data and offers exciting insights into the fitness of the players and the tactics of the team.
Numerous well-known teams around the world already use the technology for training sessions of professional and junior athletes. By providing the data also in game situations, new possibilities for live commenting and evaluation arise. For the future it is planned to identify and integrate even more smart data – including data that is not even available in today’s Bundesliga like jump height for headers, or the speed of passing. Read the press release of the media event also in German.
Spotlight on Employee Protection: Henkel Relies on KINEXON SafeZone
Henkel, one of the world’s leading suppliers of FMCG products, relies on digital innovation to protect its employees during the COVID-19 pandemic. Following a successful pilot phase by Henkel Laundry & Home Care, KINEXON SafeZone is now being implemented in a Henkel production facility in Poland.
KINEXON Partners With Sporta To Implement Next Level Sports Technology In Japan
Together with Sporta, KINEXON has officially introduced its next level technology to the rapidly growing Japanese sports market. Alvark Tokyo, the reigning back-to-back champion of Japan’s top professional basketball league, has become the first Asian sports team to implement KINEXON’s cutting-edge solution.
KINEXON SafeZone wearable digitally protects employees and operations in times of coronavirus
As the spread of the coronavirus eases, companies around the world are looking for ways to resume business operations in a safe and secure manner. Adhering to the minimum physical distance guidelines between employees plays a key role. To make this possible, KINEXON is launching an innovative solution: KINEXON SafeZone.
Connected, Digitized and Automated: Kinexon Paves the Way for Continental to Fully Automate Material Flow
A fully automated supply chain, from planning to product delivery: KINEXON Industries GmbH (KINEXON) and Continental turn visionary dreams of the future into reality today.
Eisbären Berlin Now Relies on Data-Based Insights From KINEXON
In order to tap the full potential of the players, KINEXON Sports & Media GmbH (KINEXON) now provides the coaching staff of Eisbären Berlin with new data-based insights. To measure player performance, the record champion of the German Ice Hockey League (DEL) relies on the real-time analysis technology of KINEXON.
Training of the Future: FC Schalke 04 Relies on Tracking Technology From Kinexon
Football Bundesliga club FC Schalke 04 relies on new data-based insights for training control and is now supplied with new performance data by KINEXON Sports & Media GmbH (KINEXON).
Kinexon Provides an All-New Handball Experience at the EHF Euros Until 2024
Six venues, 24 teams and 65 matches: Ahead of the throw-off of EHF EURO 2020, KINEXON Sports & Media GmbH (KINEXON) and the European Handball Federation (EHF) announce their long-term partnership.
Partnership Between KINEXON Sports and Vigital Solutions Packs Live Data Into Cool Designs
Graphically appealing, state-of-the-art info content no longer requires complex Photoshop sessions: thanks to a partnership with Vigital Solutions, anyone can now transform live sports data into progressive designs in just a few seconds.
Automotive Supplier Continental Implements Fully Automated Material Flow in Partnership With KINEXON Industries
The world’s second largest automotive supplier will work with KINEXON both as a customer and as a development partner.
KINEXON and Game On Offer Joint Augmented Reality Feature for Video Analysis
A new partnership between KINEXON Sports and the Dutch company Game On Technologies facilitates data-based video analysis for coaches.
KINEXON and Content Stadium Transform Real-Time-Data to Real-Time-Content
In the LIQUI MOLY Handball-Bundesliga, fans are now be able to see live performance data of players during running matches on social media. This premiere is made possible by a partnership between KINEXON and Content Stadium.
KINEXON and Bayer Leverkusen Jointly Develop Innovative Tactical Analyses
With the help of live data from the KINEXON chip on the player and in the Derbystar iBall, new kinds of analyses are possible for Bayer Leverkusen.
THW Kiel Will Also Use KINEXON as a Training Solution
In addition to using the KINEXON system in the official gaming operation of the HBL, THW Kiel will also use the real-time tracking technology in training with immediate effect.