Blog Industry Explore

Second Wave? Why Companies Now Have a Particularly High Social Responsibility

Oxford University sees Germany and Switzerland heading for a second wave. Latest cases show how companies protect their employees could be decisive. Their social responsibility is larger than ever.

200606 Blog Safe Zone Impact Series 02 Blog DE
MunichJul 03, 2020

Every second German is currently afraid of a second wave of infection. This was revealed by the latest survey conducted by Infratest dimap on behalf of ARD-Deutschlandtrend. It was also found that new forms of behavior were emerging in society. 88% of Germans are more distant from their fellow human beings and 85% avoid large gatherings of people.

In private life, where people are free to decide on their mobility, new forms of behavior or protective measures are relatively easy to implement. However, the situation is different in the working environment. The workplace is currently the biggest potential hotspot for the spread of the virus.

The virus creates new inequalities


This is because the coronavirus not only increases social differences in society, it also divides employees into two groups:

  1. Online workers,” who work from their home office, are independent and presumably secure in their daily work environment.
  2. Offline workers,” who have to travel to work every day and depend on the protective measures implemented by their employer.

Employees are becoming more fearful of economic damage or losing their jobs than their own health

Employees know that their employers cannot completely rule out the risk of infection, nor can they suspend operations until the pandemic is over.

Henning Goersch, Professor of Civil Protection and Disaster Management, who is responsible for the Management in Hazard Prevention course, has been investigating the social consequences of the coronavirus crisis since its inception. One of his findings was that people fear the economic threat to their existence more than the threat to their health.

Employees who cannot work from home need to resist putting themselves at risk in the workplace. Yes, this can be seen as a sign of loyalty to the employer, but it’s one that is driven by the fear of losing their job.

Companies are under an obligation

As the recent high infection rates in German slaughterhouses prove, companies have a duty not only to their employees but to the community as well. In the case of a slaughterhouse in the Gütersloh region, there were more than 1,000 infected employees. The entire district was impacted by this case.

Children were infected, which led to closed daycare centers, a renewed lockdown, and travel restrictions for an entire region were part of the consequences. Similar to Ischgl (Austria), Gütersloh was suddenly named and stigmatized as a hotspot because of one single business.

If companies are dependent on the physical presence of their employees for ongoing operations, it is no longer just about the company, it’s about the entire societal network that surrounds it.

Social Impact Detail

Businesses are becoming the new hotspots”

In contrast to the U.S., infection rates in Europe are decreasing or remain at a low level. However, a new analysis by the University of Oxford concluded that at least ten countries are heading for a second coronavirus wave. This list includes Germany and Switzerland.

Major gatherings or events remain prohibited. Private gatherings in groups will also continue to be prevented as much as possible by authorities and/​or responsible citizens.

On the other hand, the economy has restarted and companies are continuing to welcome employees back to work, thus increasing the number of daily infections. 

Are companies doing enough? 

It goes without saying that not all work can be done from home. Both employers and employees realize this, but they also know that the risk of infection remains unchanged.

Companies are now in the position to tip the scales” one way or another when it comes to infection rates. There is no other aspect of everyday life where people are more exposed to physical contact than at work. There’s also no other environment where their health is more dependent on the protective measures that others have taken for them.

The case of a German slaughterhouse showed us what happens when the scale tips negatively. In March and April, this previously mentioned company was still achieving record sales. Then more than 1,000 employees were infected and a whole industry was harshly and fairly criticized for endangering an entire region. 

Our expectations for employee safety has always been high. However, expectations are even higher after more than four months of the coronavirus pandemic. 

Where mobile tracing apps fall short, KINEXON SafeZone excels

While employees are in control of their own health and safety at home by keeping a safe distance, avoiding contact or tracing chains of infection with mobile apps (at least in some countries), they expect the same level of protection from their employer. Ideally more precise and reliable. With our innovation, KINEXON SafeZone, we want to support companies to achieve this outcome. 

Employees do not have to awkwardly ask colleagues to keep their distance, our SafeTag does this with a warning signal. Also, the uncertainty of whether an unavoidable contact was too close, too long, or too direct can be reliably clarified with SafeZone.

If an infection in the company does happen, critical contacts can be analyzed and colleagues can be informed immediately if they are at risk without having to use their data or devices. Find out how to do this here.


Experience KINEXON SafeZone

200716 KINEXON In The Safe Zone Banner Blog 2

Read also these other articles of our Impact Series”


Soon also available:

  • Part 4: Stress and Anxiety
  • Part 5: Legal Issues

More stories

Blog KINEXON SafeZone Impact Series - Legal Impact
Legal Implications of COVID-19: "One Should Think About the Worst Case Scenario"

To conclude our impact series, we take a look at an area that is difficult to grasp and probably the most complex: the legal dangers for companies due to the COVID-19 pandemic. We asked lawyer Dr. Christian Herbert for guidance.

Blog Safe Zone Impact Series Emotional Impact
Coronavirus Anxiety: 5 Tips How Employees Feel Safer with KINEXON SafeZone

There is no health without mental health,” wrote UN Secretary General Antonio Guterres in a guest article in TIME Magazine. His message is that the coronavirus crisis is not only a threat to our physical health; it is also an immense danger to our psyche. How can KINEXON SafeZone help? 

200606 Blog Safe Zone Impact Series 03 Blog DE
Those Who Do Not Prioritize Employee Protection Put Their Competitiveness at Risk

During the COVID-19 pandemic, it’s a natural reflex for companies to focus on cost savings. However, not providing proper protective measures for employees could create an even more significant financial burden on businesses.

Financial Impact header
How KINEXON SafeZone Saves Money by Protecting Employees

An employee infected with COVID-19 can lead to a complete stop of the entire operation. The financial damage can run into the millions after 10 working days. This calculation example shows the importance of efficient protective measures — for the health of the employees and the company at the same time.

Thumbnail Getty Images 1218001407 edited website
How SafeZone Can Help Sports in North America Adapt to the ‘New Normal’

As leagues in North America begin to formalize and execute return-to-play procedures, the health & safety of players and team personnel remains top priority. One way leagues and teams in Europe are staying protected is through the adoption of innovative digital technology.

200609 KNX Blog Back in Sports Business
How KINEXON Technology Contributes to the Restart in German Professional Sports

The German Football Bundesliga resumed its operations on May 16th, 2020 as the world’s first top league during the COVID-19 crisis. After that, the top German Basketball League followed suit. KINEXON technology is used by both leagues and gives a glimpse into what is possible.

200602 Blog Safe Zone UW Bvs App
UWB instead of Mobile Apps

Martin Lawitzky is the Head of Product Management at KINEXON. With his team, he was deeply involved in the development of KINEXON SafeZone. His comparison of different technologies shows that when it comes to tech-based protection against infections, companies have an option that the public sector does not.

KINEXON Sports Webinare EU iBall in front of stadium
3 Things Coaches Need to Know About Ball Tracking in Professional Football

Bayer 04 Leverkusen is the first Bundesliga club to use KINEXON ball tracking in training. Read here the three most important learnings from our webinar series on player and ball tracking — how tactical analysis will change football coaching.

Blake Griffin
Readiness, In-Season Assessment & Recovery: Three Takeaways

Our educational sports webinar sessions on Readiness, In-Season Assessment & Recovery have concluded. We have summarized the most important takeaways for you below. 

Colts Training 4
In-Season Conditioning: Three Takeaways

Our educational sports webinar sessions on In-Season Conditioning have concluded. We have summarized the most important takeaways for you before entering the next stage of the series. 

What to do with the Data8
What to do with the Data: Three Takeaways

Our educational sports webinar sessions on What to do with the Data have concluded. We have summarized the most important takeaways for you before entering the next stage of the series. 

Thumbnail 200414 US Sports Webinar Load Management Joel Embiid Blog
Load Management: Three Takeaways

Our educational sports webinar sessions on Load Management have concluded. We have summarized the most important takeaways for you before entering the next stage of the series. 

Startupsagainstcorona keyvisual
COVID-19: Joining Forces against Corona

In times of crisis such as these, one thing above all is important: the solidarity between people — and in this context also between companies. Because only together we will successfully master the challenges. The Venture Client company 27pilots also recognized this and launched an initiative. We at KINEXON are part of it and help to protect employees and maintain production processes!

Kinexon mitarbeiterschutz4 0
Social Distancing Meets RTLS: How Our Customer ASM Protects Employees From Corona in a Creative Way

With the current situation, positive news is especially welcome. One positive note came from our customer ASM. And it gave us hope for the next few months. 

Kinexon blog dieter krockauer materialflow
Smart Factory strategy with fast payback? Only if you don’t forget these points!

Our Vice President Digital Transformation knows the challenges of the industry. In his blog article he shares three simple but far-reaching recommendations.